'Make Christmas great again': Air New Zealand's holiday ad takes a swipe at Donald Trump
The ad starts with Santa mistakenly emailing his 2018 list of naughty children to a student in New Zealand named Elvis Anderson, instead of to his elves at the North Pole.
Air New Zealand's festive Christmas advertisement is making news on social media for its pointed swipes at President Donald Trump as the three-minute-long clip shows an American boy on Santa's naughty list wearing a red "Make Christmas Great Again" cap, that bears a striking similarity to Trump's trademark "Make America Great Again" hats.
The advertisement starts with Santa mistakenly emailing his 2018 list of naughty children to a student in New Zealand named Elvis Anderson, instead of to his elves at the North Pole. Anderson, who is sitting in detention, sees his name on the list and comes up with an idea to correct the wrong and feature on the good list instead.
He then calls a summit, gathering all the naughty children from around the world to fix the problem. He then calls on New Zealand's national carrier, Air New Zealand, to help with the transport for the "very first summit of all the naughty kids."
Santa’s email-fail is a Christmas mix-up. See what happens when a Kiwi kid accidentally finds himself with one of Santa’s most confidential Christmas secrets... 🎄🎅📜 #NicestChristmasEver pic.twitter.com/uZhoPxRLt0— Air New Zealand✈️ (@FlyAirNZ) November 29, 2018
Each naughty child, representing a country, promises to change for the better either by eating more vegetable or by reducing on all the hair-pulling. While an American boy, wearing the "Make Christmas Great Again" cap and a suit, says that he has not been naughty at all and he is the nicest person he knows. His statement draws laughter from the rest of the kids at the summit. The particular scene is a swipe at President Trump's speech at the United Nations General Assembly (UNGA) in September, where he spoke about his achievements and had drawn some laughter from the members present there.
"I didn't expect that reaction, but that's okay," the American boy says in the advertisement, those were the exact same words used by Trump at the UN.
There was another political swipe at the relationship between New Zealand and Australia, where Anderson, who was pledging to be good said they'd be nicer to the neighboring country, but with his fingers crossed behind his back, suggesting that he does not intend to keep the promise.
The general manager of the global brand and content of Air New Zealand, Jodi Williams, said that the airline is known for poking fun and wanted to put some Kiwi humor into Christmas celebrations. "From childhood memories of writing to Santa, through to the drama of a festive tech fail, the heartwarming video plays on silly season moments in a very Kiwi way. Showcasing our people is a hallmark of Air New Zealand's brand campaigns and it was fantastic to be able to share the limelight with more of the Air New Zealand family this time."