Lil Uzi Vert teases 'Eternal Atake' album with cover art full of Heaven's Gate cult imagery
Lil Uzi Vert also changed his profile picture on Instagram to a screenshot of Marshall Applewhite, the founder of Heaven's Gate, a cult whose members committed mass suicide in 1997
Lil Uzi Vert has been teasing the phrase 'Eternal Atake' all summer, and fans have speculated that it's the title of a follow-up project to his debut album 'Luv Is Rage 2'. On Tuesday (July 31), the rapper wiped all his posts from Instagram, leaving just two posts: one with his viral dance routine from June and the other featuring possible cover art for 'Eternal Atake'.
The album art is set against a colorful cosmic background with art-style that's reminiscent of typical tacky late 90s websites and has the words 'Eternal Atake', with 'Atake' appearing inside a keyhole. As fans were quick to notice, oddly enough, the imagery is a blatant reference to the logo of Heaven's Gate, the infamous Californian cult that participated in a mass suicide in 1997 believing that a UFO would come to liberate their souls.
Uzi's artwork also features a parental advisory label and two lines of text that read, "As was promised - the keys to Eternal Atake are here again in Luv and Rage [The UFO 2] as Lil Uzi Vert and his Father 2000 yrs. ago." The quote is a slight alteration of the same one that's displayed under the Heaven's Gate logo, with Lil Uzi Vert's replacing Jesus Christ and the album name replacing the name of the cult. Uzi even recently changed his profile picture to that of Marshall Applewhite, the founder of Heaven's gate.
Whether Uzi intends to convey that his fans are in a cult and that he's their liberator or whether this is all an elaborate troll by the rapper is anybody's guess.
He did add a line in the caption that still leaves us wondering if indeed this cult-themed imagery will actually go on to become the album art for 'Eternal Atake'. "Wanna hear? Do you think This is Track list cover or real deal," Uzi captioned the post. Check out the artwork below via Lil Uzi Vert's Instagram page.
As Complex points out, earlier this month, Uzi began teasing the Eternal Atake title with a series of cryptic messages on social media. On Twitter, he explained, "Eternal means forever. Atake means 2 overtake." As is usually the case with Uzi, further details about the album are surrounded by mystery. The post is another in a string of bizarre incidents on Uzi's Instagram. Recently, after months of strange activity on the rapper's page, fans were led to believe that his account was hacked, but it seems like Uzi is in full control now. And that hasn't stepped down the strangeness one bit!
Left is the cover for uzis album. Right is a cover for Heaven's Gate cult which was an American UFO religious millenarian cult based in San Diego, California, founded in 1974 and led by Marshall Applewhite and Bonnie Nettles. pic.twitter.com/FkpeUcxIMw— Benjamin🥀 (@Benjami98258248) July 31, 2018