MEAWW.COM / ENTERTAINMENT / TV

LIFTiD on ‘Shark Tank’: Who are the founders, what is the cost and is high-tech headband to boost energy safe?

Is LIFTiD safe? For healthy individuals, Transcranial Direct Current Stimulation (tDCS) is a safe and effective method to mildly stimulate the brain

Do you want a boost of energy in your brain? LIFTiD on ‘Shark Tank’ is just the right choice for you. Did you know it is an alternative to chemical stimulants such as caffeine, sugar, and other performance enhancers? Isn't it just want you wanted? According to the official website, LIFTiD Neurostimulation uses tDCS technology and is for recreational use only.

Developed and designed to put all users in the mindset to boost their brain’s potential through mild electrical stimulation, the product provides a brain training routine to improve focus, productivity, and memory. The website reads: "Use LIFTiD Neurostimulation once a day, for 20 minutes, and realize your potential within, without putting chemical stimulants into your body."

What is LIFTiD? 

The “LIFTiD Neurostimulation” device helps concentrate on the task at hand, whether it be writing a paper or studying for an exam, preparing for a big presentation, getting ready for eSports competition, or preparing to jam with your band." As per the website, "LIFTiD Neurostimulation is programmed to deliver a constant, low level direct current, to the dorsolateral prefrontal cortex region of the brain, throughout every stimulation session."

Is LIFTiD safe? "For healthy individuals, Transcranial Direct Current Stimulation (tDCS) is a safe and effective method to mildly stimulate the brain as an alternative to chemical stimulants such as caffeine, sugar, and performance enhancers," the website reads. However, it should only be used by healthy adults (18 years of age and older). Children, pregnant woman are guided to stay away from the product along with people who may have any electronic implanted medical device, a metal plate in the brain or head, a pacemaker, or a defibrillator.

Moreover, if you are suffering from epilepsy, seizures, brain lesions, or severe heart disease or neurological condition or disease, you should not use the device.

Who are the founders?

Ken Davidov and Allyson Davidov present the product on ‘Shark Tank’. Ken's LinkedIn bio reads: "I am passionate about design, technology, and building a strong business and personal relationships to last a lifetime. My career has given me a chance to travel the world and work with 'the best' in sales, marketing, technology, and manufacturing. Proficient in new product development, prototyping, all stages of approvals & materials accrual, factory certification (including ES, QC, Security), mass-scale production, and importing, I am excited about the hundreds of products I have already brought to market and my new emerging technologies."

Did you know Ken was also the brainchild behind SpoonTEK? Using a patent-pending ionic charging technology, the device was said to have a way of conducting your body’s own energy through the spoon and into the food on it. As per Gizmodo, the microcurrent is enough to stimulate your taste-buds into making the food feel more flavorful. It further said that after using it, chocolate ice-cream feels more chocolatey, soup tastes more flavorful, and macaroni-and-cheese feels more cheesy.

What is the cost? 

Grab the LIFTiD Neurostimulation tDCS Device for only $149 on the website. It also offers free shipping but the product is only available in the continental US. You can also get LIFTiD Neurostimulation Sponges (10 Pack) for $10 along with the tDCS Device. 

What do you get along with the device? LIFTiD Neurostimulation + Headband, Mirror, Plastic Spoon, 6 White Sponges, USB Cable, Plastic Bottle, User Manual. That's not all. You also get a LIFTiD Storage Case. So what are you waiting for? Buy now!

Is LIFTiD effective?

Ted Schwartz, MD, a New York-based neurosurgeon and RPW's lead scientist, explains, "As has been shown in several studies, tDCS delivers a small amount of electrical current to the cerebral cortex, rendering neurons in the brain more likely to fire. As a result, the user demonstrates increased abilities, alertness and focus."

The Gadget Flow Best Product 2019 Winner, LIFTiD has several reviews on its website. One user said, "Our team took turns wearing the device during particularly challenging writing and editing tasks and not surprisingly 4 out of 5 team members claim to have increased focus when wearing the device... team members also reported feeling increased concentration on immediate tasks at hand and felt they had the ability to generate ideas more swiftly while feeling generally more alert at work."

Another wrote, "I’ve also noticed that it’s easier to stay focused after I’ve used the brain stimulation device, so the effects definitely last for me. I’ve been able to get into work mode more quickly, and haven’t been drinking a second cup of coffee. I was also surprised by how fast I feel like I noticed a difference with the device."

Catch the promo of the next episode here:

‘Shark Tank’ Season 12 Episode 5 will premiere on November 13, 2020, from 8 pm ET to 9 pm ET on ABC.