Kylie Jenner becomes the face of Adidas Originals' FW18 Falcon campaign
After being snapped at by her brother-in-law, who claimed that she would never be the face of Puma, Kylie is back to boost up women power in Adidas' latest campaign.
In 2016, the then 19-year-old Kylie Jenner had signed a $US1 million sponsorship deal to be the face of the German sportswear brand - Puma. And cut to 2018, the 21-year-old has swapped sides, becoming the official face of Adidas Originals’ FW18 Falcon campaign.
Kylie will be bringing back the 90's - Falcon Dorf sneakers - home; something which was originally launched in 1997, the same year Kylie was born.
It is almost a star-crossed affair, as both Kylie and the Falcon have soared high in their creativity, authenticity, and have become extremely popular among the people. As the face of the campaign, the Kylie Cosmetics founder has been featured in a series of images and videos in all of which she is seen demonstrating the brand new sneaker, which had created the style statement for the strong woman who does not hold herself back from making a choice.
The updated version of the sneaker which is now simply being called 'Falcon,' will be available in grey, blue, pink, and black shades. The sneakers will be available in stores and online September 6 onwards.
Alegra O’Hare, Adidas Vice President of global brand communications said in a statement to press, “Falcon is inspired by the Falcon Dorf, an iconic model from the ‘90s: its bold and unapologetic DNA is at the core of today’s Falcon and reflects the confident mindset of a new generation of female creative consumers.” No one can fit better into the category of "female creative consumer" other than Kylie whose company generated more than $420 million within 18 months and is estimated to be worth a billion dollars by 2022.
Expressing her joy about being such a significant part of the campaign, Kylie told Refinery29 that she can easily identify with the brand's creativity and it has been a part of her family since a very long time. Being a part of the campaign which demands boldness out of women, Kylie mentioned that it has always been in her to be bold with her ways, "It’s a part of who I am, so I wouldn’t say it scares me. Sometimes people think being bold is to be firm, but in fact being bold for me is being confident, self-assured, and proud of who I am and the decisions I make. Plus, bold is fun."
Back then, Kylie's brother-in-law Kanye West certainly did not take the news of "Kylie Puma" very well. During his Yeezy partnership with the German sportswear, he took to Twitter to snap at his sister-in-law claiming that it will never be Kylie's face on the brand's tag. "There will never be a Kylie Puma anything ... 1000% Kylie is on Yeezy team!!!" he tweeted back in 2016. "Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!"
However, lately West himself has been busy with his own company as he posted on Tuesday about the upcoming sneakers from Yeezy.
Fun Fact- I was bribing North to wear her butter 350’s by saying they glow in the dark. However, she made me turn off the lights to test it. She caught me lying but Kanye was on speaker phone & said don’t worry I will make them 😂 https://t.co/rvgQejsaHH— Kim Kardashian West (@KimKardashian) August 29, 2018