Kylie Jenner becomes the face of Adidas Originals' FW18 Falcon campaign
In 2016, the then 19-year-old Kylie Jenner had signed a $US1 million sponsorship deal to be the face of the German sportswear brand - Puma. And cut to 2018, the 21-year-old has swapped sides, becoming the official face of Adidas Originals’ FW18 Falcon campaign.
Kylie will be bringing back the 90's - Falcon Dorf sneakers - home; something which was originally launched in 1997, the same year Kylie was born.
It is almost a star-crossed affair, as both Kylie and the Falcon have soared high in their creativity, authenticity, and have become extremely popular among the people. As the face of the campaign, the Kylie Cosmetics founder has been featured in a series of images and videos in all of which she is seen demonstrating the brand new sneaker, which had created the style statement for the strong woman who does not hold herself back from making a choice.
