Kylie Jenner accused of 'profiting from Hispanic communities' over Spanish-themed lip gloss

Kylie Jenner accused of 'profiting from Hispanic communities' over Spanish-themed lip gloss
Kylie Jenner promoted her 'Besitos' lip gloss shade in an Instagram story (Kylie Jenner@Instagram)

Kylie Jenner has been accused of 'profiting from Hispanic communities' after she launched a new lip gloss shade with a Spanish theme. The beauty mogul announced the lip gloss in a recent Instagram Story, holding it up to the camera and telling fans, "That's the shade Besitos." Besitos - which translates to "little kisses" in Spanish - is from Kylie's Gloss Drip collection.

However, the promotion didn't go down well with many, as Emma Bruno, a TikTok creator, shared the beauty mogul's video on her own account, claiming the product would take away Latin American-owned businesses. "The problem isn't that she speaks Spanish; it's that she benefits from the Hispanic community while taking away Latin American-owned businesses," she wrote.


One fan agreed, saying it was the "literal definition of cringe."

This comes after Kylie was accused recently of blackfishing in a photo she shared to promote her makeup line. Kardashian fans claimed the Hulu star's skin was visibly darker in the photo, which featured a deep tan and her hair slicked back.


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Kylie, unlike her older siblings, does not have Armenian ancestors. She is Caitlyn and Kris Jenner's second child. According to Showbiz CheatSheet, Kris has English, Irish, Dutch, German, and Scottish ancestors. Caitlyn Jenner, a former Olympian, is of Canadian and Welsh descent and, like Kris, has ancestors from England, Ireland, Scotland, and Holland.


Wanna Thompson, a journalist, coined the phrase blackfishing and defined it as "White public figures, influencers, and the like [who] do everything in their power to appear Black."

Critics slammed Kylie for her "disturbing" photo, claiming she "rips off minorities."

"This is not acceptable," one person wrote. "She is a white female. This is known as "black fishing." If it hadn't been for that sub, I might not have realised it was Kylie."

Another added: “What’s killing me is the strategic planning of it all. An art director, a make-up artist, and a photographer all had a meeting and consciously decided, 'Ok, we’re going to try to make you look biracial/Latina, etc.’ that look. And then collective agreement!!"

A third wrote: “She wants to be a non-white woman so badly it’s honestly disconcerting.”

Another user commented, “Find another minority to rip from.”


This isn't Kylie's first time being accused of blackfishing.

She and her sister Kendall were chastized in October for showing significantly darker skin in an Instagram Story. Kylie sported an olive complexion and a tight black braid while filming herself in the car a few weeks later.

Different shades of Kylie Jenner (Instagram)

In April, a scathing article in the Los Angeles Times accused Kylie and her sisters of "extorting financial gain" from Black people. The reporter quoted Ren Ellis Neyra, an associate professor of African American Studies at Wesleyan University. "The Kardashians are a prime example of multiracial white supremacy," Ren wrote in Public Books digital magazine.


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"Through their multiracial whiteness project, the Kardashians, a commercial enterprise disguised as a family, are intent on eliciting financial gain from Black people and Black culture, even as they stigmatise Black women in particular."

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