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'She doesn't learn': Kim Kardashian gets slammed for sporting 'blackface' again

Kim Kardashian receives heavy backlash for sporting 'blackface' in a nude reveal to promote her KKW beauty products.
UPDATED FEB 3, 2020
Kim Kardashian West (Source : Getty Images)
Kim Kardashian West (Source : Getty Images)

The 'Keeping Up With The Kardashians' star had raised many eyebrows last year when she unveiled the official campaign shots for her KKW beauty venture. The 37-year-old sported a visibly darker complexion look in her pictures which resulted in many calling out the beauty mogul of doing a 'blackface'. 

The mother of three went on to express a lot of regret over the pictures and assured her fans that she would never intentionally disrespect anyone. However, Kim finds herself in trouble once again thanks to a new image which she uploaded for her latest KKW beauty collection. She took to Instagram to post a nude picture of herself wearing a flesh-colored swimsuit which sort of served as a second skin.  


She left very little to the imagination as she posed and flaunted her curves to her millions of Instagram followers. The TV personality was promoting her Classic Collection palette which consists of eyeshadows and lipsticks. It is reportedly made of the "best neutral brown tones". However, Kim's fans were definitely more distracted by her skin tone to concentrate on her makeup. Many fans and followers accused her of deliberately darkening her skin complexion. 

One fan commented saying, "Are you kidding me? She is NOT that dark. This is like blackface all over again." While another fan took to adding, "The fact that she's basically black in this picture is ridiculous". Some of her more understanding fans asked her, "Why you look like that though? I love you, but I really don't like those dark hues." Another fan remarked, "Why is she so dark? What's that all about?"

One fan wrote, "And she doesn't learn. Kim, why would you post photos depicting you in the same way the initial KKW Beauty photos with 'blackface comments' did and now this? It seems you are now trying to even out the face with darkening your body to still appear darker?" Kim addressed the initial KKW beauty campaign shot backlash in an episode of 'KUWTK' that aired last year.


At the time, Kim spoke to her then-assistant Stephanie Shepherd and said, "People are saying I'm doing blackface. I did a photoshoot, there were some people online saying the photos were inappropriate". Kim remarked, "I get it, I was super tanned, the lighting was really moody so I get why people might say that. But I don't want to give people the reason to say anything negative... I would never in a million years be disrespectful and do that".

Recently, in order to promote her latest line of Kimoji perfumes, Kim has been quietly posting old pictures of herself on social media and is photoshopping her new products into them. It was Kardashian's followers who pointed out the uncanny similarities in her photographs. Kim can be seen holding her Kimoji Cherry fragrance as she sports a white ribbed sports bra. 

The same exact bra and facial experssion and framing were seen in a sponsered ad for Olay Regenerist which Kim posted to her account. Another picture of Kim aboard a private jet on her Instagram stories while holding a peach Kimoji perfume was the same identical shot that was used to promote her KKW Beauty collection, though in the initial photograph, Kim's hand is empty.  


According to Hypebae, Kim took to Twitter to reveal her next plans for her perfumes and has decided to come up with a unisex fragrance. As per the site, "She didn’t disclose any further details, leaving fans guessing as to what it will smell like and what it will be called". The new unisex fragrance is expected to drop this fall.

In order to promote her kimoji inspired fragrances, Kim decided to take advantage of her figure in order to promote the perfumes on social media. She even started the 'belfie' trend where she balances her new perfume on her butt as she poses in a fiery bikini. The star captioned the picture, "Kimoji Fragrances available now on Kkwfragrance.com @kkwfragrance". 

Earlier on that same day, she posted another photograph from what looks to be like the same photoshoot and wore a white bikini while flaunting her abs and holding out her peach fragrance. As reported by TMZ, her brand was able to bring in $5 million within the first five minutes of a sale recently. However, despite her very sucessful line of perfumes and fragrances, she has a lawsuit on her hands.  


The KKW beauty's company is being sued for allegedly plagiarizing the logo of the KKW fragrance called 'Vibes'. According to the Blast, Vibes media is suing the TV star and claim that they had trademarked the logo in the year 2012. They allege that Kim "has been marketing, promoting, and is now selling a Vibes perfume. The Vibes perfume comes in a bottle that is a close facsimile of the Registered Vibes Logo." 

RELATED TOPICS KIM KARDASHIAN
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