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KFC ditches 'It's Finger Lickin' Good' slogan after 64 years, Internet says 'sanitized fingers are still good'

The fast-food chain said at a time when the global pandemic has affected businesses and lives around the globe, the usage of the slogan 'doesn't feel quite right'

Fried chicken lovers, especially KFC fans, might not be able to see the popular slogan of the fast-food chain, ‘It's Finger Lickin' Good’, for some time now. According to reports, popular fast-food chain KFC is suspending one of its most popular slogans after 64 years.

In a statement, the fast-food chain said that at a time when the global pandemic has affected businesses and lives around the globe, the usage of the slogan "doesn't feel quite right." Catherine Tan-Gillespie, global chief marketing officer at KFC stated, “We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment.  While we are pausing the use of ‘It’s Finger Lickin’ Good’, rest assured the food craved by so many people around the world isn’t changing one bit.”

One of the important steps, listed by the Centers for Disease Control and Prevention, to protect oneself from spreading Covid-19 is washing hands often, and try not touching your mouth, nose, and eyes, reports USA Today. However, the report says the slogan will not go away forever, as the chain said they will bring it back "when the time is right."

According to TMZ, in the United Kingdom and Ireland, the chain is simply blurring out the “finger lickin’” part of the slogan on buckets of chicken and not removing the phase entirely. Twitterati and fans of the fast-food chain had a lot to say about the move. One commented, "Surely sanitized fingers would be still good to go..."

Another said, "So #KFC suspends its 'finger lickin' good' slogan because of coronavirus. Because we all go around licking other people’s fingers after eating our own chicken don’t we? What is the world coming to?"

Another said, "Am I the only one that thinks finger licking is absolutely disgusting?!?"

One user said, "Well thank god. Good news everyone, Coronavirus is cured! No more community spread! To think, I just kept on licking my fingers all this time."

Another reacted, "Weird. I know my fingers are clean...I assume your food hygiene levels are good....I've never once considered licking anyone else's fingers after they've chowed down on a bargain bucket..... keep the dam slogan...!?!??"

According to a Daily Mail report, in March, KFC had suspended its latest UK ad after receiving a backlash on social media. The chain had collaborated with the advertising agency Mother London for a new promotion for its 'Finger lickin' good' slogan. The report stated that many people on social media had criticized the ads as 'irresponsible' at that time when there were a total of 1,421 people who were affected by Covid-19. At that time, a statement, as quoted by the report, a spokesperson from the Advertising Standards Authority, said, "We have been in touch with KFC, who had already taken the decision to withdraw the ad before we had informed them of the complaints. On that basis, we won't be taking any further action on this occasion."