Kawaii Lighting on 'Shark Tank': What is the cost, who are the founders, and all about the ring light Cardi B swears by
With the growing popularity of TikToks and Instagram reels, taking pictures and creating video content has pretty much become the norm. Ever wondered how your favorite TikToker or influencer always manages to look flawless? Well, the answer is great lighting which can be attributed to ring lights.
The founders of Kawaii Lighting, Chloe Loop, and Lan Bui were well aware of this. Considering the emphasis on aesthetics in today's world, the duo felt the need to spruce up the traditional ring light, a bulky and boring-looking lighting accessory. So, they launched Kawaii Lighting, which makes really cute ring lights in the shape of cats, stars, hearts, etc. After impressing Cardi B with their unique ring lights, the entrepreneurial duo is ready to pitch their innovative offering to the Sharks on 'Shark Tank'. While we will have to wait and watch to see if Chloe and Lan manage to impress the Sharks, in the meanwhile, you can read all about Kawaii Lighting, and why all the top influencers seem to swear by it right here.
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What is Kawaii Lighting?
Gone are the days when only professional photographers and videographers used ring lights, thanks to social media these nifty lighting devices help you achieve the most flattering selfie or video clips. Ring lights are circle-shaped lights, that are usually mounted on a phone or a camera to create good lighting. Though ring lights are very useful, their bulky size and hefty price tag used to be a huge deterrent for many. But with the growing popularity of influencers and influencer lifestyle, ring lights became a must-have accessory. While there are several ring lights in the market, what sets Kawaii Lighting apart is its unique and playful shapes. Aside from the conventional circle-shaped ring lights, Kawaii Lighting also offers ring lights in fun shapes such as cat, star, and heart.
The brand's website states, "Kawaii Lighting was started in 2020 with one question: why can’t tech be simple and cute? Today we are seeing a whole new generation of extraordinary content creators emerge that have literally taken filmmaking, photography, and storytelling "in house”. The problem is, ordinary traditional gear is often bulky and complicated to use…so we set out to change that! We make professional gear for content creators that is simple to use, super cute to look at, and fits any mood! Now you can look and feel your best in your selfies, TikTok’s, live videos, and even zoom calls with Kawaii Lighting."
Who are the founders?
Lan Bui and Chloe Loop are the founders of Kawaii Lighting. The duo have been life partners since 2012 and became business partners as well since they launched Kawaii Lighting in 2020. Chloe is a first-time entrepreneur, with a background in dance and is a world-class creative consultant. Lan, on the other hand, is a seasoned entrepreneur and tech enthusiast, who comes from a successful career in filmmaking and also licensed toy manufacturing. Together Lan and Chloe created Kawaii Lighting, built on a shared passion for finding happiness through creating and helping others find that, too!
What is the cost and where to buy Kawaii Lighting from?
Kawaii Lighting's ring lights are available in two sizes- large and small. The large ring lights are 20 inches, while the small ring lights are 6 inches. The small ring lights retail between $39 to $59 based on the design. The larger ring lights cost between $79 to $379. The brand also sells other accessories such as heart-shaped microphones, and travel bags for the ring lights. You can get your very own Kawaii Lighting's cute merchandise from the brand's website here. The brand is currently offering free shipping on all orders over $119.
Kawaii Lighting has earned several rave reviews from its customers, which are peppered across the brand's website and its social media pages. A customer named D'Manda Martini wrote, "I have been a proud owner of a @kawaiilighting kitty ring light for such a long time, I barely remember not having it. I now also own the small heart rainbow LED light as well. I have recommended their products so much, they have been gracious enough to allow me to partner with them. I am now able to say when you buy a fantastic #kawaiilighting ring light, use code: DMandaMartini for 10% off of your order! They are also so easy to travel with, as evidenced by me doing this photoshoot while on vacation in NC. Also, never let a con hotel’s terrible room lighting get you. Your way of a flawless beat! I have taken this light to multiple cons and will continue to!" You can check out several other glowing reviews for the Kawaii Lighting's ring lights here.
Where is Kawaii Lighting now?
On April 22nd, 2022, the brand shared on its website that a new product would be launching on May 6th, to coincide with the 'Shark Tank' episode release. The brand also announced its first-ever pop-up event on its Instagram page. "💓✨OUR FIRST POP-UP SHOP✨💓 Finally we are having our very first IRL pop-up shop in Hollywood, CA, hosted by our amazing friends at @popshoplive!!! Some of you have found us through our Popshop Live livestream shopping shows, and this will be a super special IRL sale! If you are local to LA and would like to join in on all the fun please make sure to check out the invite through our profile link, RSVP and share with all your friends 💓💓 Music by our favorite DJ @queenxjhoney and even a special performance by @_chaunc and his dancers! Oh yeah… and at 8 we will all get to watch our Shark Tank episode! This is going to be a fantastic evening filled with lots of fun and love 💓 AND LOTS OF LIGHTS We will have some special discounts, limited inventory and even a brand new product launch!!! Doors open at 5PM 💓💓."
Who will steal the deal?
Lori Greiner or guest Shark Emma Grede might steal the deal. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.
‘Shark Tank’ Season 13 Episode 22 airs on ABC on May 6, 2022, at 8 pm ET. Catch the latest episode featuring products like Kawaii Lighting, Ooakshell, Pricklee, and Pulp Pantry.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.