Kardashians slammed for 'unhealthy beauty standards', a look at their most controversial product endorsements

'They’ve dictated a whole industry by things like cultural appropriation, blackfishing, scandals, unhealthy beauty standards, etc with no repercussions,' wrote a social media user

                            Kardashians slammed for 'unhealthy beauty standards', a look at their most controversial product endorsements
(Getty Images)

When 'Keeping Up With the Kardashians' star Kim Kardashian announced the show’s ending on September 8 after its more than decade long run, she may not have thought that the decision would be welcomed by many viewers. Despite the show's popularity, viewers allege that the show has promoted an unrealistic idea of beauty for far too long. Some social media users are of the opinion that although the stars of the show claim to be feminists, they are very unreal in portraying the idea of beauty, body positivity, and confidence. They feel that the Kardashian clan opts for unhealthy products, plastic surgeries, heavily edited photos, cultural appropriation, body fillers, and a lot more. 

Kim Kardashian attends the 2019 E! People's Choice Awards at Barker Hangar on November 10, 2019, in Santa Monica, California (Getty Images)

Controversial product endorsements

The Kardashians have reportedly promoted many contentious and some unhealthy products. Elle reported that the list of controversial products includes 'Skims' waist trainer, flat stomach teas and lollipops, SugarBearHair vitamins, and 'KKW' contour stick as some. The 'Skims' waist trainer has previously raised eyebrows, as the site reported many health professionals have considered it unhealthy. 

(L-R) Television personalities Khloe Kardashian, Kourtney Kardashian and Kim Kardashian, Kris Jenner, and Olympic gold medalist Bruce Jenner attend the season two launch of 'Keeping Up With The Kardashians' at Les Deux on March 19, 2008, in Hollywood, California (Getty Images)

As per Elle, one of the family's most ardent endorsements are dieting milkshakes, smoothies, teas, and even lollipops that have come under scrutiny over nutritional factor. Many high-profile personalities like Jameela Jamil have criticized Kardashians' meal replacement endorsements where she wrote underneath one of Khloé Kardashian's promotional Instagram posts in 2019: "It's incredibly awful that the industry bullied you until you became this fixated on your appearance. That's the media's fault. But now please don't put that back into the world, and hurt other girls, the way you have been hurt. You're a smart woman. Be smarter than this.” as quoted by W Magazine. 

Another Kardashian-Jenner food product SugarBearHair Vitamins, which claims to increase hair growth, has come under scanner over vitamin enrichment as per ConsumerLab.com. As per E!, Kim Kardashian posted a heavily bronzed photo on her Instagram in 2017 after which she was flogged for "wearing blackface” and portraying herself as unnaturally dark. However, she addressed the issue in an interview with The New York Times lauding the benefits of contouring and mentioning she did not mean to offend people. 

Kim Kardashian accepts Best Reality Series/Franchise for 'Keeping Up with the Kardashians' onstage during the 2018 MTV Movie And TV Awards at Barker Hangar on June 16, 2018, in Santa Monica, California (Getty Images)

Kim had previously shared her first brush with botox in 2010 on 'KUWTK' and has since raved about her love of lasers on social media as per WHO which reportedly states that the star might have gone under the knife for image transformation. 

Meanwhile, social media users are slamming the stars of the reality show saying they perpetuated “unhealthy beauty standards.” Others hope that now that the show has ended, it must open ways for the “inclusivity of diversity” combined with natural beauty standards. A user wrote, “Sad to say I'm one of the people who loved & hated the Kardashians, their show really did evolve from the first cozy home to each one of them having their own mansions & businesses, along with the beauty standards of lip fillers & bbls & everyone trying to look/talk like them…” 


Another concurred, “Before the Kardashian stans come for me lmao what I mean by problematic is the way they’ve dictated a whole industry by things like cultural appropriation, blackfishing, scandals, unhealthy beauty standards, etc with no repercussions. They actually profited off of it.” 


“If you claim to be a feminist and then surgery shame the Kardashians,,, sis. you can resent them pushing damaging products or perpetuating false standards of beauty through edited photos, but y’all wanna go in on the surgery??” 


Another wrote, “I hope this ending opens up ways for inclusivity of diverse + natural beauty standards because this the whole Kardashian hype has to run its course at some point.” 


However, a few others supported the Kardashians, as one user wrote, “I stopped watching #KUWTK years ago but there’s no denying that the Kardashians have changed our culture, reality TV, the beauty industry, business, and social media. True icons!” 




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