Air France introduces new service catering to high-flying millennials
Air France has launched a new service called Joon aimed at a younger clientele, and which include several perks like organic food, high-end alcoholic beverages and quality entertainment.
The service is being marketed as a 'new generation airline,' wherein passengers can enjoy organic food and drinks, high quality alcoholic beverages – including signature cocktails designed by Paris’ Experimental Cocktail Club and craft beer – as well as a comprehensive digital entertainment offering.
The crew member's of Joon wear a more relaxed uniform, including trainers. Is isn't a low cost carrier, but a lifestyle-centric brand focused on design and digital technology. The price is pretty reasonable, starting from €49.
The project is aimed at passengers between 18 to 35 years.
You can feel the relaxed environment when you enter the cabin, the crew is dressed in a more modern and relaxed fashion than other airlines. The uniform includes brightly colored t-shirts.
Business and premium class passengers are welcomed with a glass of champagne or fruit juice. There is free organic coffee and soft drinks available for all passengers. There is also a selection of drinks, including Le Parisienne French craft beer, available to purchase and it is free for business class passengers.
The in-flight entertainment includes 1,200 hours of programmes. Passengers can also rent virtual reality headsets for €15 per flight to watch a selection of the latest films and documentaries in 3D, 2D and VR 180.
They will also receive a welcome kit that includes slippers, socks and a shoe bag, along with a comfort kit filled with well-being accessories.
If you are travelling from Paris in business class long haul, you will have a gourmet meal designed by a French chef. A typical meal includes a starter, choice of four hot dishes, a selection of two cheeses and assortment of desserts, which can all be washed down with a selection of French wines picked by a sommelier.
Joon currently flies to destinations including Oslo, Rome, Naples, Istanbul, Berlin, Barcelona, Porto and Lisbon, with plans to begin serving Bergen, Norway and Budapest, Hungary in October 2018.
The airline is also planning operating new routes to Fortaleza (Brazil) and Mahe (Seychelles) in May, as well as Mumbai (India) in June, in addition to its current long haul offering to Cairo (Egypt), Cape Town (South Africa) and Tehran (Iran).