Jamie Kern Lima, guest shark on 'Shark Tank,' reveals her journey from waitress to mogul: "I was crying..."

'Shark Tank' guest judge Jamie Kern Lima founded her makeup company IT Cosmetics at the age of 31
'Shark Tank' guest judge Jamie Kern Lima sold her makeup company IT Cosmetics for $1.2 billion (Cover Image Source: Instagram | @jamiekernlima)
'Shark Tank' guest judge Jamie Kern Lima sold her makeup company IT Cosmetics for $1.2 billion (Cover Image Source: Instagram | @jamiekernlima)

Jamie Kern Lima, a businesswoman, philanthropist, and author, is one of the guest sharks who appeared in Season 16 of 'Shark Tank'. Over the years, she has come a long way from being a waitress at Denny's, a contestant on the reality show 'Big Brother' to a local news reporter in Washington and Oregon. In addition to this, Jamie is also a former beauty pageant winner. At the age of 31, she launched her own business named IT Cosmetics in 2008. After eight years, she made the bold move of selling her cosmetic company to L'Oreal for $1.2 billion. 

Then, the Jamie Kern Lima Show host made roughly around $410 million from the business deal, as per Forbes. Her current net worth stands somewhere between $450 million and $650 million. Back in the day, Jamie created history by becoming the first female CEO at L'Oreal, remaining with IT Cosmetics for three years after the sale. She decided to create her makeup brand to find solutions for her rosacea, a skin condition that causes redness. 

'Shark Tank' Season 16 guest shark Jamie Kern Lima founded IT Cosmetics in 2008 (Instagram/@jamiekernlima)
'Shark Tank' Season 16 guest shark Jamie Kern Lima founded IT Cosmetics in 2008 (Cover Image Source: Instagram/@jamiekernlima)

'Shark Tank' Season 16 guest shark Jamie Kern Lima faced several rejections over the years

Jamie Kern Lima might be a successful businesswoman now but she has experienced numerous rejections while pitching her makeup products to renowned companies. However, she didn't give up despite her struggles with self-doubt and the rest is history. To make her dreams a reality, Jamie worked hard day and night. Back in the day, she spent around 100-hour weeks working tirelessly and pouring her heart and soul into building her company. At one point, she had only $1000 in her pocket but she pushed through despite all obstacles.

"There were nights when I was crying myself to sleep because of another big rejection pitching the products. I would pull up the notes app on my phone and I would read inspiring quotes or stories. It would remind me of things like, 'Oh, where I come from doesn’t have to determine where I’m going', or 'champions aren’t made when the game is easy'," she told CNBC. Jamie continued, "Everything in the world that is incredible was created by someone like you and me, and all those things remind me of who I am, what I am made of, and where I’m going. I think we all need a toolbox [for] those things. Otherwise, in so many ways, we’re alone and trying to navigate everything."

'Shark Tank' Season 16 guest shark Jamie Kern Lima faced several rejections while pitching makeup products (Instagram/@jamiekernlima)
'Shark Tank' Season 16 guest shark Jamie Kern Lima faced several rejections while pitching makeup products (Instagram/@jamiekernlima)

 

Since the sale of her cosmetics brand, IT Cosmetics in 2016, Jamie Kern Lima has expanded her investment portfolio by putting her money in a couple of different businesses. In the last couple of years, she has invested her money in over a dozen businesses. Some of Jamie's popular investments include Dutch Bros Coffee, a coffee chain that operates over 800 locations all over the United States, as well as Duckhorn Portfolio, a renowned wine producer best noted for his high-quality wines. 

GET THE BIGGEST ENTERTAINMENT STORIES
STRAIGHT TO YOUR INBOX.

MORE STORIES

The ‘Love Island USA’ finale is getting closer, but one fan-favorite challenge is still missing, here's when it could finally arrive.
2 hours ago
Jesse interacted with his fans on social media and shared his thoughts on the possibility of finding love in the Hamptons.
4 hours ago
Since their elimination, fans have been speculating about Caleb and Jaiden’s relationship status outside the villa, as the two didn’t have a deep connection.
6 hours ago
Long-time host Julie Chen Moonves will introduce viewers to the Season 28 contestants on July 7, 2026
7 hours ago
Dylan expressed concerns about his connection with Kenzie, leading to a tough conversation between them in the latest episode.
9 hours ago
Julie Chen Moonves says 'Big Brother' has leveled up security and you might not even spot it.
19 hours ago
The latest episode of 'Love Island USA: AfterSun' saw Caleb reveal which female islander initially caught his eye
1 day ago
Witnessing Dylan at Fiji airport sparked a debate among fans about the possibility of him and Kenzie being the next couple to be dumped from the show.
1 day ago
America voted for the most compatible couple, and the results left the islanders stunned
1 day ago
Ciara Miller and Tefi Pessoa from ‘Aftersun’ chime in with their take on the possible winners of ‘Love Island USA’ Season 8.
3 days ago