#iHeartIsOverParty trends as One Direction fans slam 'unseen video' and call it 'second-grade art project'
Super-popular boy band One Direction recently celebrated their 10-year anniversary as their massive army of fans, called One Directioners, took to social media to celebrate the pop group's world domination in the previous decade. Although the band broke up, with all five members Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson and Zayn Malik now all firmly entrenched in their successful solo careers (after leaving Syco Music one-by-one), rumors of a One Direction reunion or TV special still remain on the cards.
The band members themselves had talked up the prospect, with Payne revealing that Harry Styles, Louis Tomlinson, Niall Horan and himself had been holding talks to commemorate their 10-year anniversary. "There's a number of different things that we are all working on to try and make happen and people are forwarding emails around,” he admitted. “At the moment I'm not sure what I'm allowed to say.” Fans also noted that the four singers had also started following Malik on Twitter, even though the singer left the boy band back in 2015.
One Direction further fanned the flames of fan theories when they recently posted on their official social media accounts for the first time in four years, so many supporters were still holding onto hopes that their heartthrob singers would be reunited once again. The band had posted a picture proclaiming "10 Years of One Direction," with a caption that read, "Tomorrow! You and me got a whole lot of history."
iHeartRadioCA, a premier music platform had also recently got in on the surrounding buzz by promising fans a video that would "Celebrate 10 YEARS of ONE DIRECTION with UNSEEN MOMENTS from Their Tours Over the Years!" You can check out the video below, although it did draw the ire of plenty of fans who watched it, expecting to see a long compilation of unseen footage from previous One Direction tours. However, what they got instead was a comically short collage of amateur concert footage that most fans had already seen in the past. After having their hopes and expectations dashed, many fans vented their outrage at iHeartRadio by throwing a #iHeartIsOverParty, in keeping with today's current cancel culture.
One agitated fan said, "iHeart hyping up the video all day and leading us on #iheartisoverparty." Another outraged One Directioner said that they had been "Waiting 6 hours to watch a one-minute forty-second long fancam with a s****y 2011 border that’s speed was set to 2x #iheartisoverparty" Another aghast fan said, "I thought it would be an hour-long video of UNSEEN FOOTAGE, I know we’ve seen everything (hacked security footage for example) BUT WHEN YOU SAY UNSEEN YOU BETTER MEAN IT YOU CHOOSE THE WRONG FANDOM TO CLICKBAIT #iheartisoverparty"
There were plenty more scathing criticisms incoming, with comments ranging from "Y’all literally gave us a second-grade art project" to "Us expecting an hour-long video of the boys but getting f***ing 30 seconds that was edited on Flipagram." Other fans complained, "I expected some cool unseens and content but we got THIS." Another miffed supporter tweeted, "You done messed with the wrong fandom #iheartisoverparty." One ticked off tweet also went - "Who was the 6th grader that made this trash?"
We do hope iHeartRadio can sort out this mess (a better One Direction tribute video perhaps?) as soon as possible to appease these angry fans. To give them their due credit, iHeartRadio do provide plenty of interesting music content. It's just that this time around, One Directioners feel like they've been given the short end of the stick, on a day that's meant to celebrate a band who still might be on the verge of reuniting. It goes without saying, but expectations are high at this point.