Huda Beauty faces criticism after 'vagina whitening' article
Jumping on to the bandwagon of the latest weird beauty trend, Huda Beauty has come under fire for making women feel insecure after it posted an article about vagina whitening
Nobody is perfect and there is always room for improvement. Nobody drives this point home more than cosmetic brands. There’s always another part of the body that could be 'improved' and it seems the latest beauty fad to grip the Internet is vagina whitening.
So it is only understandable that Huda Kattan, the founder of Huda Beauty, decided to get in on the action.
This whole obsession with how ones vulva should look is just getting beyond a joke. My local boob job clinic now also offers designer vaginas. We should be embracing our bodies.— Fen (@FenstarDeLuxe) May 9, 2018
Huda Beauty recently posted an article titled 'Why Your Vagina Gets Dark And How To Lighten It'. According to the Daily Mirror, the popular make-up artist and beauty blogger roped in an actual New York dermatologist named Dr Doris Day (no known connections to the star of Calamity Jane) to recommend methods to make vaginas (or more accurately, vulvas) looking fairer.
Hey my loves! Remember it's really important to have a little 'Me Time' every week for your mental and physical health, whether it's taking a long bath, mixing a DIY facial, or doing a little meditation 🙂 Love you guys ❤️ pic.twitter.com/Ll63w88l4b— Huda Beauty (@hudabeauty) May 6, 2018
"One common question we always get asked whenever we do a DIY lightening hack is... Can you use it on your lady parts? To which we often answer that this area is super sensitive, and you should avoid it," the article reads. "So, we did a little digging online to find some 'DIY vagina lightening hacks' and then we ran them past our trusted expert, dermatologist and author of Beyond Beautiful, Dr Doris Day."
seriously pisses me off when people like huda beauty can be successful and have a huge platform to influence young girls and she writes articles about 'how to lighten your vagina with lemon juice’ honest to god, women like that need a slap. no wonder young girls are insecure. pic.twitter.com/fHx3ZHJFmX— 🍑 molly 🍑 (@mollylaura_) May 3, 2018
"We're busting myths as to why lightening your lady parts with natural ingredients may not be working and how you can actually improve it (if that's what you want!), the article expounded.
The article also recommends steps to prevent darkening of the vaginal area. The tips include moisturizing, treating infections promptly and losing weight.
WTF??? Oh, come on!— dMac music (@dMac_Music) May 9, 2018
Yeah, I'm a guy, but surely I'm allowed to say- didn't all this stuff go too far way back when Gwyneth got involved? https://t.co/zGTWJh26jg
Dr Day recommends using a variety of natural items like lemon juice, egg whites, coconut oil and yogurt. She also advises women to approach their dermatologist to see if they can get a prescription for a brightening cream or a chemical peel.
Predictably enough, Huda Beauty soon began to face criticism online with people accusing the beauty blogger of promoting insecurities in women.
ffs vagina whitening?? hahah who even thinks of this trash? did someone think we were running out of ways to body shame women??— ღroast on toast (@sophiewilbers) May 15, 2018
"[It]...seriously p****s me off when people like Huda can be successful and have a huge platform to influence young girls and she writes articles about 'how to lighten your vagina with lemon juice'," one user wrote on Twitter. "Honest to god, women like that need a slap. no wonder young girls are insecure."
Vagina whitening? 😂😂😂 I wonder if they make Crest Strips for vag lips. 🤔 #patentpending— Harper Miller (@authorharpmill) May 15, 2018
Another user was concerned about the implications of Huda Beauty’s 'DIY lightening hacks' on the consumer’s health.
"LEMON??????? Are you f*****g insane," the user wrote. "Lmfao have fun getting an infection."
The article faced criticism from male circles as well with one user writing: "WTF??? Oh, come on! Yeah, I'm a guy, but surely I'm allowed to say - didn't all this stuff go too far way back when Gwyneth got involved?"
Last year saw a number of weird beauty trends that had no clear rational explanation including 'squiggle brows' and 'freckle tattoos'.
At first I wasn't sure about squiggle brows but after trying them it's clear they look dope as hell pic.twitter.com/P6twXy9ZWG— Lisa Bizzle (@Lisa_Bizzle) September 7, 2017
Why anyone would need to get their vaginas whitened is a whole other question. Of course, Huda Beauty has released an update acknowledging the criticism and clarifying that the article was aimed at women who already wanted to whiten their vulvas. They also clarified that vagina whitening is not "necessary".
Never mind the acidity, what if you succeeded in whitening it??— Etym Dub (@etym_dub) May 14, 2018
How GROSS would a white one be? It'd look dead or, like calamari, or something
"We appreciate and respect everyone’s opinions on this subject and want to express that we do not feel lightening your vulva (vagina/lady parts/VJJ) is necessary," they wrote.
"Our goal is to give details for those who may wish to do so by sharing expert advice from a leading dermatologist. We've seen a lot of harmful DIYs on the Internet, so we hope this post provides the best information on the topic and offers safe ways for people to do this, should they wish to."
Not once in my life have I ever looked at a woman's vagina and thought it would look nicer if only it were a little whiter. Who thinks this stuff up!— Chase Stevens (@ChaseStevens2) May 14, 2018
I’ve to say without Twitter I’d have never known of a Vagina Museum (what do they have there??) or vagina-whitening advice (•) https://t.co/73SeYFK79K— A.R. Chatelier (@RayChatie) May 14, 2018
Lemon? Eggs? What's she trying to make, a meringue pie? And her name is Doris Day! https://t.co/FAX3XJVkUE— Tony Pizza (@trivialtony) May 15, 2018