How much are Dallas Cowboys cheerleaders paid? Salary and perks revealed ahead of 'America’s Sweethearts'

The new docu-series premieres on June 20, 2024, exclusively on the popular streaming platform Netflix
Dallas Cowboy Cheerleaders get paid for each individual match (@netflix)
Dallas Cowboy Cheerleaders get paid for each individual match (@netflix)

LOS ANGELES, CALIFORNIA: Being a Dallas Cowboys Cheerleader (DCC), known as 'America's Sweethearts,' comes with a mix of passion, hard work, and some surprising financial perks. Typically, DCCs earn around $150 per home game and $50 to $75 for public appearances such as school visits, conferences, and corporate events. Junior cheerleaders can expect to make about $20,000 per year, while experienced cheerleaders, often in senior roles, can earn up to $75,000 annually, including matchday earnings and bonuses.

This salary is higher than what mascots and waterboys earn in the NFL. Besides the pay, DCCs benefit from extensive training, travel opportunities for promotional events and performances, and significant exposure that can lead to media and entertainment opportunities.

The highest-paid DCCs, due to their experience and the team's popularity, can earn around $500 per game, making their annual income up to $75,000. While the financial rewards vary, the overall experience and additional perks make being a DCC a unique and desirable role for many passionate dancers and performers.

How many years can a dancer be ‘Dallas Cowboy Cheerleader’?

A dancer can typically be a Dallas Cowboys Cheerleader (DCC) for 3-5 years. The contracts for DCCs are generally one year long, and while there's no official age limit, the demanding nature of the role in terms of athleticism, dedication, and stamina usually means most cheerleaders don't stay for an extended period.

Most DCCs stay for about 3-5 seasons, allowing them to develop their skills, enjoy the spotlight, and possibly join the elite travel squad. The role requires maintaining high levels of fitness, mastering complex routines, and performing regularly, which can be physically and mentally exhausting over time. Also, many cheerleaders move on due to career advancements, personal goals, or starting families, which often take precedence after a few years on the team.

'America's Sweethearts: Dallas Cowboys Cheerleaders' features many famous cheerleaders (Netflix)
'America's Sweethearts: Dallas Cowboys Cheerleaders' features many famous cheerleaders (@Netflix)

Is being a ‘Dallas Cowboy Cheerleader’ a full-time job?

No, being a Dallas Cowboys Cheerleader (DCC) is not a full-time job. Most cheerleaders manage other part-time or full-time jobs, or attend college. According to the Dallas Cowboys Cheerleaders website, the role requires a significant time commitment.

The one-year contract includes a busy schedule of rehearsals, personal appearances, travel, managing fan mail and social media, cheer and dance camps, performances, and media interviews. While it's not a full-time job, the extensive responsibilities require a high level of dedication and time management.

'America's Sweethearts: Dallas Cowboys Cheerleaders' is a sports docu-series revolving around the lives of legendary cheerleaders (Netflix)
'America's Sweethearts: Dallas Cowboys Cheerleaders' is a sports docu-series revolving around the lives of legendary cheerleaders (@Netflix)

The Netflix series airs on June 20 at 12:30 pm ET.

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