How Lori Loughlin and Felicity Huffman can recover from the cheating scandal
Television stars Lori Loughlin and Felicity Huffman, along with dozens of other millionaires, college athletic coaches and ACT proctors, have been charged in what is quickly becoming known as the “college admissions bribery scandal.”
Both of the TV darlings allegedly paid thousands of dollars to fake test scores and disguise their children as athletes in order to gain access to prestigious schools. Huffman was arrested and appeared in court on Tuesday, while Loughlin has been taken into custody by the FBI.
While several people in Hollywood have come out in support of the stars, most notably David Mamet, the charges have placed an unenviable spotlight on the two women. Criticism has reached a fever pitch over the past few days, with an array of disparaging images of the women online, and a relentless wave of tweets mocking them.
So, how can Loughlin and Huffman recover and revive their reputations?
Here’s how they can Fix It according to Ronn Torossian, CEO of 5WPR, a leading PR agency.
“No comment” is a no go
Imagine you arrive home late, and when your spouse asks you where you’ve been, you respond with “no comment.”
If it wouldn’t work at home, it won’t work in public. While “no comment” may seem strategic on the surface, it can actually be perceived as an admission of guilt. When it comes to saving a career following a public scandal, controlling the controversy and coming out with a statement should be the first priority. Within their legal limits, Loughlin and Huffman need to be honest with the public, and they need to do it sooner rather than later. Staying silent will only hurt them in the long run.