Hasbro announces it is working with a studio for a 'Power Rangers' sequel
Hasbro will look to capitalize on its takeover of the Power Rangers franchise by making a sequel to the 2017 movie.
This year, shortly after it was announced that Hasbro is the new master toy licensee for Power Rangers, Saban Brands and Hasbro announced that Hasbro would acquire the franchise in its entirety for an eye-watering $522 million. The first products from Hasbro will be available from some time in 2019, but it's apparent that the company will look to maximize its assets any way possible, and that includes building on the film franchise. There has been constant speculation surrounding a sequel to the 2017 'Power Rangers' film, with it rumored that the film was already in development.
Such news would be on par with Hasbro CEO Brian Goldner's assessment that his company's newest asset has "a significant opportunity for growth given where the brand had been most recently."
He also revealed that there would be a 'transitional' period starting in 2019 where they would release "new entertainment content and licensed product," all but confirming the second installment in the recently rebooted franchise.
According to Movieweb, Hasbro will be working alongside a film studio to develop a follow-up to the 2017 feature, though it is currently unclear which film studio this will be. The first was made in tandem with Lionsgate, but because Hasbro has a major deal with Paramount Pictures, who already have Allspark Pictures developing movies using the toy company's catalog of merchandise, we could see a change in that regard.
The 2017 predecessor was the third Power Rangers film and technically, a reboot. The film featured the main characters from the 'Mighty Morphin Power Rangers' television series, albeit with a new cast that featured some big names such as Bill Hader, Bryan Cranston, and Elizabeth Banks. But despite the hype, it failed to live up to its billing, grossing a paltry $144 million against a budget of $100 million.
The film was also received poorly by critics, who pointed out its uneven tone, product placement, and divergences from the source material, though they did praise the performances from the cast. If Hasbro is to eke any success out of a sequel, it would have to build a considerable amount of hype once again but avoid the same mistakes — especially the tasteless product placements and native advertising — that proved unpopular with the audiences.
Last year's venture did leave umpteen possibilities for sequels to build upon — the impending arrival of the Green Ranger the most paramount — and fans will hope that Hasbro's attempt will boast of more substance and prove to be more appealing.