Hailey Bieber sparks controversy with Rhode cleanser ad as model strips to bikini for promoting the brand
LOS ANGELES, CALIFORNIA: Supermodel Hailey Bieber recently became the focus of a social media controversy. She shared promotional pictures for her skincare brand, Rhode Skincare, featuring herself in a bikini while holding the latest cleanser series. This choice left many internet users puzzled. People took to social media, questioning the need for using bikini shots in a skincare campaign. They accused the approach of oversexualizing the marketing strategy. Many criticized Hailey for using her body to promote a cleanser, deeming it unnecessary and irrelevant.
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The internet swiftly criticized Hailey's marketing tactics, emphasizing the need to focus on the product's effectiveness rather than relying on her body. Many labeled her approach as "super cheap," accusing her of selling everything through controversial clothing choices.
A user on Instagram remarked, "She’s been in a thong for every single campaign lmao does not fail the only way she sells anything." Others accused her of prioritizing money and fame over authenticity, stating, "She changed a lot, in faith/religion, crazy what fame & money will do to ppl." One user expressed nostalgia for her simpler image, commenting, "Hailey...you've become too risqué! you are more and more stripped, honestly, I preferred you before when you were simpler and less vulgar.. in the end, you too have become like many others."
Critics questioned the relevance of a bikini picture in promoting a cleanser, with some suggesting the photos resembled content for an adult website. Comments like "Your campaign are never what they're advertising for, is this a new P***Hub ad?" "I'm trying to make a connection between the cleanser and these photos." "Why always nAKed and always showing one side?????," asked another. "For the street," added another.
When did Hailey Bieber launch Rhode skincare?
Supermodel and Justin Bieber's wife, Hailey Bieber, introduced her skincare line, Rhode Skin, on June 15, 2022. However, some eager buyers mistakenly purchased products from an indie brand, causing initial confusion. Despite this hiccup, Rhode Skin, based in Los Angeles and founded by Hailey Bieber, achieved remarkable success. It sold 36 units of the glazing fluid per second during past restocks and has amassed a waitlist exceeding one million for its product range.
Leveraging the brand's popularity, Rhode is now planning to extend its reach beyond the US. Bieber chose the name "Rhode" for her skincare line, drawing inspiration from her middle name, Hailey Rhode Baldwin Bieber. This decision aligns with her husband Justin Bieber's approach, who named his fashion label Drew House after his middle name.
How much has Hailey Bieber made from Rhode?
Hailey's skincare line, Rhode, has achieved remarkable success, surpassing $10 million and expanding to the UK by 2023. The Peptide Lip Treatment, released in June 2022, sold out in three days and accumulated a waitlist of 440,000. Hailey's entrepreneurial journey with Rhode earned her a spot on Forbes' 30 Under 30 list.
While specific revenue figures weren't disclosed, Bieber, 26, acknowledged to Forbes that Rhode's 2022 revenue is poised to reach eight figures. Transitioning from model to mogul, Hailey sees this venture as both a natural evolution and an unexpectedly thrilling new chapter.
What is Hailey Beiber’s net worth?
Hailey Bieber's net worth stands at $20 million, amassed through a thriving modeling career featuring advertisements for renowned brands like Ralph Lauren, Guess, and Tommy Hilfiger. In addition to her modeling success, Hailey has delved into entrepreneurship with the launch of her skincare brand, Rhode.
