'Game of Thrones' season 8 sets new Guinness World Record for the Most in-demand TV premiere ever
The show's premiere day demand has been particularly strong in the United States, United Kingdom and France in comparison to the rest of the world.
If you thought that 'Game of Thrones' couldn't get any more popular than it already is, it has now gone and smashed a Guinness World Record for the Most in-demand TV premiere ever. The Guinness World Records partnered with Parrot Analytics for a recent survey which found that the HBO's fantasy saga had thwarted all previous records. The survey is based on the application of artificial intelligence that analyses the demand for shows across social media, fan sites and other such platforms.
"'Game of Thrones' amassed a per capita global audience demand of 25.46 on April 14, 2019, its season 8 premiere day. Compared to its per capita global demand of 24.74 on the day of its season 7 premiere, the latest and final season has premiered 2.9% higher globally. Premiere day demand has been particularly strong in the United States, United Kingdom and France," said Samuel Stadler, VP of marketing, Parrot Analytics.
Craig Glenday, editor-in-chief at Guinness said that it really came as no surprise since the show has seen such a sweeping response from fans all over the world. In fact, the show smashed its own record that it held for the seventh season, across all platforms and markets under measurement.
"'Game of Thrones' has its fans tightly clenched in its dragon-like grip, and excitement for this final series has seen phenomenal engagement across every platform. It has broken records since it first aired – for its viewership figures, Emmy wins, and even its status as the most pirated TV show! And it looks like it’s going to continue breaking records right up to the final, undoubtedly devastating episode," he said.
It's last episode that aired on April 28 also had its own record to break. According to Deadline, the third episode of the season, 'The Long Night' scored the second best numbers for the series on HBO ever. The top numbers were held by its season premiere that aired on April 14 called 'Winterfell'. The third episode received 17.8 million viewers overall platforms and with two linear airings - 3 percent higher than the 'Winterfell'.
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