Fox News is launching a streaming service 'Fox News Nation' for people who can't get enough of Trump
News Nation is among the latest streaming services to be launched by news organizations who are concerned about losing their aging audience
Fox News "superfans" who cannot get enough of President Donald Trump can now sign up for a streaming service which will give them an on-demand access to exclusive content online from the channel's most popular right-wing television personalities, including Laura Ingraham, Sean Hannity and Tucker Carlson.
News Nation is among the latest streaming services to be launched by news organizations who are concerned about losing their aging audience, who are increasingly ignoring cable television for online content. Reports state that even though Fox has aimed their streaming service for a younger or more tech-savvy demographic than their traditional viewers, the network will reportedly stick to its traditional Trump-oriented perspective while streaming the shows.
Fox Nation, apart from shows featuring Hannity and Carlson, will also stream a show called Un-PC hosted by former Snoop Dogg bodyguard turned political commentator Tyrus and former ESPN star Britt McHenry. The streaming service will also air documentaries with titles like 'Planned Parenthood: the Hidden Harvest', 'The Birth of Jesus', 'Losing Faith in America' and '13 Hours in Benghazi', according to The Guardian.
The idea of Fox Nation was initially presented by Lachlan Murdoch, media mogul Rupert Murdoch’s eldest son. He reportedly charged executives with formulating a streaming version of the news network in 2017.
21st Century Fox is launching a new streaming service, Fox Nation, in a big test of the Fox News audience and a big extension of the Fox brand https://t.co/tqN0FT6mWS— CNN (@CNN) November 27, 2018
Although Walt Disney is buying the majority of 21st Century Fox, which is the television network's current home, leaving the Murdochs with a much smaller empire, Fox News remains the country's most-watched cable news network. Reports state that the daily audience of the television network in October this year topped their rivals CNN and MSNBC combined. According to Nielsen, a ratings agency, the television network had 2.8 million primetime viewers.
An analyst at Pivotal Research Group, Brian Wieser, however, says he is skeptical about the potential reach of the streaming service. Wieser said that the audience was likely to be in the "hundreds of thousands” and not exactly in the millions.
"But any media owner needs to offer a product that goes direct to the consumer,” he said. “If they don’t, someone else will.” Wieser said the new, smaller Fox would have to compete with the equally right-of-center Sinclair Broadcasting network, Breitbart and, potentially, Donald Trump. Trump had reportedly considered launching his own online media empire before he was elected. “If Trump isn’t in office in 2021, do you think he’ll go quiet? I am guessing not," said Wieser.