Fishwife on 'Shark Tank': What is the cost and how to buy the sustainably sourced and affordable tinned fish
LOS ANGELES, CALIFORNIA: Becca Millstein is all set to pitch her tinned seafood company, Fishwife on 'Shark Tank' Season 15 Episode 10.
Many people love to eat fish and different varieties of seafood. However, some of them struggle to find seafood that is actually good in taste. The main aim of Becca is to provide customers with the best-tinned seafood.
Fishwife is a food company that is founded and run by women, with the goal of making ethically sourced, high-quality, and tasty canned seafood a common item in every household.
Millstein is ready to present her seafood company to the Sharks in the upcoming Episode 10 of 'Shark Tank' Season 15. In the next episode, she will try to leave an impact on the Sharks, including Mark Cuban, Kevin O'Leary, Daymond John, Lori Greiner, and guest shark Candace Nelson.
What is Fishwife?
Fishwife is a new Los Angeles-based company that sells canned fish. The company prides itself on offering healthy, affordable, and conveniently canned seafood. Their products include olive oil-soaked sardines from Spain and smoked albacore tuna caught in Northern California.
The founders of the seafood company believe that now is the perfect time to embrace tinned seafood. They focus on sustainable sourcing, female-centered storytelling, and stylish branding.
For those of you wondering, the term 'Fishwife' was originally used to describe the daughters or wives of fishermen who sold fish. Over time, it transformed into a derogatory term for women who were loud, foul-mouthed, and assertive.
Fishwife products
Fishwife Bundles
The Fishwife Bundle consists of the Shark Tank Bundle, The Spicy Hot Trio, The Classic Smoky Trio and The Tinned Candle Trio.
Tinned Fish
When we talk about Tinned Fish, it features Smoked Rainbow Trout, The Fly By Jing Smoked Salmon Trio, Sardines, Smoked Atlantic Salmon, Wild-caught Smoked Albacore Tuna, Slow Smoked Mackeral, and Cantabrian Anchovies in Extra Virgin Oil.
Merchandise
Fishwife has its own merch which includes items like Anchovy Club Hat, Fishwife Beach Mermaid Hat, Toast to Tinned Fish Hat, Anchovy Lover's Hat, The Tinned Fish Utensil Set, The Tinned Fish Cleaning Set, produce bag, and Tinned Fish Tongs.
Who is the founder of Fishwife?
Becca Millstein is one of the founders of Fishwife. Meanwhile, Caroline Goldfarb (not appearing on the ABC show) is the other founder. The idea for Fishwife was born during quarantine. The two ladies founded this seafood company in the year 2020.
During the early stages of the pandemic, Goldfarb and Millstein realized that there was a lack of affordable and sustainable tinned fish in the American market. They had been cooking all their meals at home during lockdown and had relied on tinned fish for their favorite snacks and dishes. This realization led them to consider launching a well-branded tinned fish product.
While having a chat with Vogue, Goldfarb said, "Tinned fish is the true fast food. There’s literally no easier or healthier meal that you can 'pop' in less than 30 seconds."
Goldfarb told the media outlet, "And while tinned fish is having a renaissance among foodies and chefs, we think, in a time when so many are returning to their kitchens and looking for ways to keep their meals delicious, affordable, and healthy, it should be a beloved staple in everyone’s pantry."
From there on, the duo dedicated long hours to gathering feedback on their idea, studying the worldwide fish market, and finding ways to obtain the fish. This involved participating in early morning Zoom meetings with canneries in Portugal and Spain.
In addition, they utilized their knowledge of European conservas, a traditional method of canning high-quality fish and seafood, gained from personal experience.
Millstein chimed in, "I lived in Granada, Spain for a few months, and fell in love with the artfulness. The whole experience seemed to represent a wonderful marriage of elevated cuisine, and a casual, relaxed way of enjoying food with others."
Goldfarb added, "I traveled to Portugal a couple years back, and remember my amazement when walking in Lisbon and Porto and seeing shops that displayed rows upon rows of gorgeously packaged tinned fish."
What excited them the most is how perfectly the concept aligns with the modern American lifestyle: sustainable, affordable, convenient, and offering numerous health benefits. Fatty fish like sardines and salmons are rich in heart-healthy omega-3s.
What is the cost and how to buy Fishwife?
Fishwife's best-selling product is their Shark Tank Bundle and its costs $84.
Fishwife's Shark Tank bundle includes 8 tins of Fishwife tinned fish (1 tin of each listed): Smoked Rainbow Trout, Smoked Salmon, Smoked Albacore Tuna, Smoked Salmon with Fly by Jing Sichuan Chili Crisp, Cantabrian Anchovies with Extra Virgin Olive Oil, Slow Smoked Mackerel with Chili Flakes, Sardines with Preserved Lemon, and Sardines with Hot Pepper.
The prices of the other bundles lie between $30 to $50. The Tinned Fish products range from $30 to $40 while the merch can cost anywhere from $15 to $140.
One can buy all the Fishwife products from their official website and Amazon.
They have got good reviews from their customers on their site.
A customer named Claire shared, "I got these as a Christmas gift for my dad, who pretty much loves all tinned fish--sardines, anchovies, mackerel--if it comes in a tin he'll slap it on a cracker and eat it happily. He LOVED all the fish in this set and even commented how cute and appealing the packaging was. He was particularly excited by the tongs, which he found were geniusly Read more about review stating The Best Gift for a Tinned Fish Loving Dad!engineered to sit on a table top or plate so that the tips float in the air and don't touch anything. He's already excited to order more--I was very pleased by the quality and packaging of the product, as well as the prompt shipping."
Another customer named Laura said, "Each tin is filled to the brim. The seasoning and texture of each variety is exceptional. And healthy! Not to mention sustainably sourced. Treat yourself to the Big Fish Pack! You won’t be disappointed."
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Where is Fishwife now?
In the last few years, Fishwife has managed to make a place for itself in the seafood market. As of this moment, the seafood company has been featured in many renowned magazines and publications such as Vogue, Forbes, The New York Times, and Los Angeles Times among many others.
Fishwife has a strong social media presence. At the time of writing, it has more than 80K followers on Instagram and it continues to grow and expand with each passing day.
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Who will seal the deal?
Becca Millstein is all prepared to pitch her seafood company, Fishwife, to Mark Cuban, Kevin O'Leary, Daymond John, Lori Greiner, and guest shark Candace Nelson in the forthcoming episode of 'Shark Tank'. To secure an investment from the Sharks, she needs to give her best pitch and convince them that her creation is valuable. She will have to impress them with her business plan, sales statistics, and financial information.
Daymond John may show interest in Fishwife.
'Shark Tank' Season 15 Episode 10 airs on ABC on Friday, December 12, 2024, at 8 pm ET. Catch the latest episode featuring products like Heather's Choice, VibeRide, and Dingle Dangle.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.