El Chapo set to launch fashion brand with his beauty queen wife from behind bars

El Chapo set to launch fashion brand with his beauty queen wife from behind bars
Chapo (Source : Getty Images)

El Chapo, the convicted drug lord, and his wife, Emma Coronel Aispuro are all set to launch a fashion empire.

El Chapo was found guilty of a murder conspiracy as well as drug trafficking, money laundering, and firearms possession in February and is currently awaiting sentence which could put him in prison for a lifetime.

However, that is by no means, deterring his stylish future plans with a brand name 'El Chapo'.

El Chapo was found guilty of a murder conspiracy (Source: Getty Images)


The 61-year-old Joaquin 'El Chapo' Guzman and his 29-year-old wife, Emma Coronel Aispuro, are working together on this project and Aispuro shared with the New York Daily News that Guzman's signature would be part of the brand logo. An official website will be live and running too.


Aispuro will be running the new company called El Chapo Guzman: JGL LLC. "This project is an idea Joaquin and I have had for a long time. Before he was in the USA we talked a lot about this topic," the former beauty queen said. "Really, it's both of our ideas."

"We'll talk a little about both of our ideas — that he has and a touch of mine, obviously. Our greatest inspiration is our daughters," she added.

Emma Coronel Aispuro, wife of Joaquin 'El Chapo' Guzman, arrives at the U.S. District Court for the Eastern District of New York, February 4, 2019, in the Brooklyn borough of New York City. (Getty Images)


The couple has seven-year-old twin daughters, who wore matching white blazers to their father's trial in December. "I am very happy to be able to create something like this. I hope it'll be something everyone likes. I will give it my best effort to make it good for everyone and within everyone's reach," Aispuro continued. "I want to start with a line of caps, then I'll begin to produce clothes, jackets."


New York's 'Son of Sam' law prevents criminals from making money from behind bars so it is not known who will get the profits from the business. 

The US is seeking to recover billions from the Mexican cartel's drug profits.

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