Dior and Jennifer Lawrence slammed for "appropriation" and "insensitivity" over collection celebrating Mexican heritage

People took issue with the fact that the fashion giant chose to feature a white actress in a campaign that was celebrating Mexican culture and heritage


                            Dior and Jennifer Lawrence slammed for "appropriation" and "insensitivity" over collection celebrating Mexican heritage

Luxury brand Dior is facing heat over their latest fashion campaign featuring actress Jennifer Lawrence, with many taking issues with the fashion giant taking a white actress in a campaign that was purportedly celebrating Mexican culture.

Daily Mail reports the Dior Cruise 2019 collection was influenced by 'escaramuzas', Mexican horsewomen who perform in a rodeo-like sport called charreada. In a behind-the-scenes interview for the campaign, Lawrence spoke excitedly about the project, saying, "One of the main inspirations for this collection is the traditional women riders of Mexico, so I am really excited that this collection is looking at and celebrating these women's heritage through such a modern lens."

However, that didn't stop people from criticising the actress and the fashion brand online. Following the backlash, Dior removed Lawrence’s video interview on the collection as well as photos of her sporting the clothes. In fact, they have indeed been replaced with other models in shoots done by female Mexican photographers in Mexico.

However, Dior said the removal had nothing to do with the criticism and called the backlash "not at all justified," reports Fox News.  

In a statement, Dior clarified as to why they chose to take down the photos, "This has nothing to do with Jennifer and the backlash, which is not at all justified. Also, Dior is working with Mexican photographers and commissioned 8 Mexican women photographers to shoot in Mexico in order to promote the cruise collection as you can see on our Instagram account.”

While Jennifer has been the face for the brand since 2012, people didn't take lightly her being featured in the campaign celebrating Mexican culture and heritage.

People took to Twitter to voice their dissent over the culturally insensitive campaign. One person wrote, "In the latest installment of white women and dusty a** fashion houses making poor choices: Dior's new collection was inspired by Mexican riders so they got Jennifer Lawrence as the model because of course they did."

Another person tweeted, "The @Dior campaign with Jennifer Lawrence is a great example of how idiotic marketing teams can turn great social movements into bad marketing."

Phoebe Robinson, co-host of the popular podcast '2 Dope Queens,' shared a photo from the campaign, putting up a detailed caption echoing the sentiments of those who were offended by the images released from the shoot.

Part of her caption read: "Lol. Wut?! Sooooooooo, #Dior & #JenniferLawrencewanna celebrate traditional Mexican women riders thru a “modern lens”...by having a rich white woman named Jennifer be the face of this campaign?"

Critics were also surprised at Lawrence's tone-deaf comments about the campaign and where it was shot. In an interview, she said, 'We've been shooting in a beautiful ranch in California with rolling hills, and I can't think of a better landscape to highlight this collection."

Jennifer failed to notice that the campaign should have been shot in Mexico to retain some kind of authenticity.