Welsh charity boss with terminal prostate cancer holds last fundraiser by selling his funeral tickets
A year after the initial shock of the devastating news, Cass founded a charity in the Welsh capital to help people with prostate cancer, and raise awareness about the issue
A 72-year-old charity boss with terminal prostate cancer, Keith Cass, is reportedly holding the last fundraiser of his life by selling tickets to his own funeral. Reports stated the retired Cardiff businessman got to know about his diagnosis in 2006.
A year after the initial shock of the devastating news, Cass found inspiration in his story, founded a charity in the Welsh capital to help people with prostate cancer, and raise awareness about the issue. Reports stated the he began the Red Sock campaign awareness about prostate cancer and was also awarded the Most Excellent Order of the British Empire (MBE) for his contribution to help those battling the condition.
The retired businessman is now asking people to help his cause a final time by buying tickets to his funeral in an attempt to raise money for research. However, he is hoping it will not be until, at least, 2020. Reports stated the funeral will include gold, silver and bronze tickets priced at £100, £50 and £25. The fundraiser said the event is set to be the "best and most different" funeral.
"There will be 500 tickets available in total and it will take place in three separate rooms at a manor house. In the gold room guests will have nibbles of lobster and drink champagne. In the silver will be prawn sandwiches and good wine. The bronze will have beer and crisps," Cass said.
Cass is reportedly also filming a recording so that he can lead the event at the time: "I want it to be the best, and the most different funeral. The tickets will go on sale at Easter and I have a half-a-million-pound target, which I believe I can achieve. After the ceremony, there will be a hot meal for everyone along with a comedian and a band. There will also be dancing. I want everyone to go away sailing. I want them to go away and say, 'Keith made a difference.'"
Cass' cancer has reportedly spread to his bones, including his ribs, sternum, hips and spine. However, the dedicated fundraiser is determined to live until 2020 because he believes that it will be a memorable year.