'CBS Mornings' host Gayle King warns fans about AI as fake video promoting weight loss product goes viral
NEW YORK CITY, NEW YORK: Gayle King has become the next victim of fraud committed using Artificial Intelligence.
The 'CBS Mornings' host's voice and video were used to promote a product and the post was making rounds on the internet when it finally came to her attention.
King warned all her followers through an Instagram post of the video and revealed the truth behind the imagery used by the company to falsely promote their products.
Gayle King calls out AI fraud by company using her deep fake
A video of King had been seen going around Instagram in which she was promoting a weight loss product by a company called Artipet. The post was sponsored and hence, showed up on the feeds of many of King's followers which brought it to the morning show host's attention.
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The video looks almost genuine with King's video and voice matching the original celebrity's. However, when looked at closely, one can notice the awkward lip-syncing to the AI-generated voice, prompting the viewer to buy a product.
"People keep sending me this video and asking about this product and I have NOTHING to do with this company," King wrote in her exposé Instagram post.
King revealed in the post that addressed her over one million followers that the promotional video was made out of an original posted back in August about her radio show.
"I posted this video promoting my radio show on August 31 (swipe to see the original), and they’ve manipulated my voice and video to make it seem like I’m promoting it... I’ve never heard of this product or used it! Please don’t be fooled by these AI videos…" the TV personality warned her followers and fans.
Her co-host from CBS Nate Burleson commented on the post saying, "Oh my…Gayle this is terrifying!"
While this is scary progress made in the world of AI, King is not the first one to be at the center of a false information campaign.
Celebrities become victims of Internet AI scams
Only recently, actor Tom Hanks warned his fans about a dental plan ad that was being circulated using his deepfake imagery.
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It was also discovered a few months ago that many British celebrities like Bear Grylls and Ian Wright had also become the targets of fake ads using AI, as reported by Yahoo.
Tesla giant Elon Musk was also at the center of a financial scam that used his video to get people to "invest" in an AI scheme, as per RMIT University.