Jennifer Garner opens up about her start-up Once Upon a Farm and all her entrepreneurial plans regarding it
She has been the nice girl of Hollywood for the longest time, but it is about time that she removes all such claims since Garner is now out on her own venture.
The baby-faced Jennifer Garner, who is recently playing the role of an uptight OCD-ic wife Kathryn in Lena Dunham and Jenni Konner's show 'Camping', is done being the goody dear that she is. The actress recently divorced her husband, Ben Affleck, more than three years after calling it quits, and now she has set out to bring back the memories of her mother's farm through her start-up, Once Upon a Farm.
Speaking with Marie Claire's Editor-in-Chief Anne Fulenwider at Power Trip on Tuesday, October 16, the actress revealed that she was just as passionate about her start-up as anything else. Once Upon a Farm just raised about $20 million in funding for their organic, cold-pressed baby food, applesauce, and smoothies. The company has done away with the comical statement that "it tastes like baby food" and is authentically focused upon what baby food should truly contain. Garner mentioned that the food of Once Upon a Farm can be consumed by adults too. She described an incident in Costco where she had mixed it with cocktails. "We were in a meeting with Costco today just sucking it down, just like, 'this is delicious!' And they added Champagne, so that's how it worked best."
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Thank you to every friend, old and new, who helped make today so special for @onceuponafarm! We laughed 😁, we planted 🌱, we picked 🌻, we danced 💃🏻, we smoothied 🍓🥥🍎— but most of all we were reminded just how magical our soil is and how lucky we are to put its gifts directly into your kids’ hands. #feedfresh #findusintherefrigeratedsection
It is true that Garner never leaves anything undone, and even for Once Upon a Farm, she did some extensive research regarding the venture. She explained, "As I was going through the process, I kept feeling like, ‘who is helping the kids like the kids I grew up with, like the ones in West Virginia, who’s helping the kids like my mom who grew up poor in Oklahoma, who’s helping rural America?’ And it crystallized for me over time and over having all of these meetings that I ultimately didn’t sign onto, and it made me realize that I’ve got to go with what I can speak about truly from the heart, which is poor rural America.”
Growing up on a farm with her mother who would always make food for her children from the freshly plucked fruits and vegetables in their farms, Garner did not waste time in realizing that Once Upon a Farm is something she really wanted to work on. The actress, to whom it is difficult to say a "NO", had also picked up the former CEO of Annie's Natural Foods, John Foraker, to run the firm with her. She was always up for the idea, specifically considering that the company could help a lot of working mothers like her. "When I spoke to them and they talked about the idea behind it. It was just like ‘oh my god, I would kill for this company.’ And that’s the way you want to feel: ‘I would kill for it, and I can’t wait to tell other moms about it.’”
Garner also spoke about her character, Kathryn, in 'Camping' and how she did not agree to people's claim about Kathryn being "unlikable". The former 'Alias' star stated that it is a little bit sexist that she is only expected to play the "nice girl". "It’s a little bit sexist that you only want me to be the nice girl. I can be the bitch, too. I was drawn to what a jerk Katherine is, everyone’s pain comes from somewhere and sometimes you have to look a little deeper to find where that pain comes from."