Toothbrush company apologizes for highly sexual 'spit or swallow' ad targeting female freshers
"Whether you spit or swallow as part of your (twice...) daily oral regime, place your oral health on autopilot with BrushBox," the ad aimed at female students read
A toothbrush company apologized after an advertisement aimed at female fresher students was deemed to be suggestive and inappropriate. BrushBox found itself in hot water over a campaign with sexual undertones, with several taking to Twitter to protest the poor marketing scheme.
According to the Daily Mail, the London-based toothbrush subscription service included the ad in a welcome pack that was given to female students at the University of Sussex.
It read, "Whether you spit or swallow as part of your (twice...) daily oral regime, place your oral health on autopilot with BrushBox."