'Bird Box': Sandra Bullock's post-apocalyptic thriller breaks Netflix record with 45M+ people watching in 7 days
Netflix has claimed that over 45 million accounts streamed 'Bird Box' in its first week of streaming
Netflix's latest post-apocalyptic thriller 'Bird Box' has only been streaming for seven days, but the film has already broken streaming records. Netflix revealed that the Sandra Bullock film had been viewed by over 45 million accounts in its first week of streaming.
The impressive figure is a new record for the streaming giant, that tends to be extremely secretive about its viewership numbers. On Friday, Netflix tweeted, "Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched 'Bird Box' — best first 7 days ever for a Netflix film!"
Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film! pic.twitter.com/uorU3cSzHR— Netflix Film (@NetflixFilm) December 28, 2018
Accompanying the tweet was a clip of 'Bird Box' star Sandra Bullock gasping, "Oh my God". The dystopian thriller received a small week-long theatrical release prior to its streaming debut and the film had its premiere in November at Los Angeles' AFI Fest.
Netflix rarely releases viewing numbers for its films or TV shows, so the 'Bird Box' tweet is an exception. However, fans have approached the news with a healthy dose of skepticism since the figures aren't independently vetted by any organization, so it's impossible to guarantee that they're accurate.
Netflix also doesn't indicate what counts as a viewing, so people who only watch a minute or two might be put in the same category as those who sat through the whole film.
As for the movie in discussion, 'Bird Box' takes place in a world in which demonic visions drive anyone who's unfortunate enough to see them insane. The infected individuals then kill themselves. Sandra Bullock stars as a woman trying to survive with two small children. They have to keep blindfolds on constantly when outside to protect themselves.
The scary movie seems to be a hit with audiences and currently holds a 66 percent rating on Rotten Tomatoes. However, it only scores a 47% rotten rating from the site's top reviewers.