Battle of the streamers: How Netflix can ace the fantasy genre with 'Chronicles of Narnia' series

As part of the agreement, Netflix would be developing a full-fledged Narnia-set cinematic universe across different films and TV series.

In the cut-throat world of streaming services, where each day a new film or TV show goes into production in an attempt to better the competition, Netflix is launching itself right in the middle of the "fantasy" battle.

The genre which has spawned numerous popular TV series - eg 'Game of Thrones', the upcoming 'The Lord of the Rings' series, the myriad superhero shows from The CW - will soon be adding a brand new cinematic universe to its catalog, this one with its roots in the 'Chronicles of Narnia'. 

On Wednesday, market-leading Netflix announced that it has inked a multi-year deal with the CS Lewis Company, which is responsible for the seven series fantasy novels by author CS Lewis, some of which have even been adapted into hit Hollywood films.

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