Alice In Chains share music video for latest single 'Never Fade'
Alice In Chains have released the official video for their song 'Never Fade', off the alt rockers' sixth studio album, 'Rainier Fog', which arrived earlier this August. The album was previewed by lead single 'The One You Know', which also came with a music video of its own. The video for 'Never Fade' is a thematic continuation of the video for 'The One You Know', as graphic scenes - including a tooth extraction, a burglary gone wrong and a bullet extraction done by hand - are interspersed with footage of the band rocking hard. The visuals are helmed by Adam Mason, who also brought us the prequel video.
“The ‘Never Fade’ video is a continuation of ‘The One You Know,’” vocalist/guitarist William DuVall said in a statement. “The full story will gradually be revealed. For now, check out what we love to do best – play live and tell a story with our music.”