PewDiePie

PewDiePie, the former YouTube king, is a well-renowned Swedish content creator who rose to fame through his Let’s Play commentaries and comedy videos and shows.

About PewDiePie

Introduction

PewDiePie, the former YouTube king, is a well-renowned Swedish content creator who rose to fame through his Let’s Play commentaries and comedy videos and shows. Since August 2013 he has been one of the most subscribed YouTubers. In December 2022, MrBeast surpassed PewDiePie to become the most-subscribed YouTuber. PewDiePie has amassed 111 million subscribers on YouTube, 21.6 million followers on Instagram,1.6 million followers on Twitch, 959K followers on Threads, 528.2K followers on Twitter and 129.1K followers on TikTok. In totality, he has over 134 million followers across social media platforms. Although PewDiePie still streams on Twitch, he went on a hiatus weeks before his baby was born.

Early life and family background

PewDiePie was born to Ulf Christian Kjellberg and Lotta Kristine Johanna Kjellberg on October 24, 1989, in  Gothenburg, Sweden. He was raised in a well-to-do family with his elder sister  Fanny Lotta Märta Sylwander (née Kjellberg), who is married and has a kid. His mother, Lotta Kristine Johanna Kjellberg, a successful working woman was named the CIO of the Year in Sweden in 2010. His father, Ulf Christian Kjellberg, who is Finnish, is a Chief Executive at a firm. In early 2022, he moved to Japan because of his obsession with the country. He wanted to move there in 2018, but his plans got delayed due to the Covid-19 pandemic.

Education

PewDiePie graduated in 2008 from Göteborgs Högre Samskola School. He then went on to attend Chalmers University of Technology to pursue  a degree in technology management. He dropped out of college in 2011 because he was bored, but people thought he got out to become a YouTuber full-time. In 2017, While clarifying this, Pewds said, “Why does everyone get this story wrong? [...] I dropped out of university because I didn't like it. To drop out of university to pursue YouTube, that'd just be fucking stupid.” From an early age, Felix wanted to be an artist. He used to draw various gaming characters like Sonic the Hedgehog and Mario in his free time. Along with his friends, he would also skip school to play video games at an Internet cafe.

Before Fame

Before dropping out of college in 2011, PewDiePie considered making YouTube videos, but wasn’t sure of how they’d perform. When he began making videos in 2009 and getting subscribers, he became focused. During that time, as his first job, he used to sell hot dogs near a beach to finance his YouTube channel. He then started making comedy, sarcastic and satirical videos. For a couple of years, the former YouTube king lived in Brighton, East Sussex, England, United Kingdom.

Rise to stardom

Previously known for horror playthroughs like ‘Amnesia: The Dark Descent’ and reactions to videos, Pewds is now recognized for his humorous skits, vlogs and satirical commentary. Some of his popular series are Last Week I Asked You (LWIAY), Meme Review, Pew News, Minecraft Let’s Play. He rose to fame in 2012 when he began playing ‘Amnesia’. His way of commentary and exaggerated reactions drew large viewers and within no time he gained millions of followers. This made him expand his content beyond gaming. He then went on to incorporate vlogs, sketches, and challenges into his channel. The creation of the "bro army," a nickname for his devoted fan following, is one of PewDiePie's major contributions to the YouTube community. He was very engaging with his audience, often referring to them as his "bros" and urging them to take part in challenges, contests, and interactive material.

Series

LWIAY 

The series began as a parody of Jacksfilms' YIAY (Yesterday I Asked You). In the series, Felix invites his followers to make images involving him or other trends on his channel and upload them on his subreddit. After "Fridays with PewDiePie '' was cancelled in July 2017, LWIAY took its place. Since June 2017, it was considered a separate series, not ‘Fridays with Felix’. Currently, the series has 135 episodes. 

You Laugh, You Lose (YLYL)

In this series, Felix reacts to videos on the Internet while challenging the viewers to not laugh. Felix constantly bursts out in laughter while watching those videos. Since December 2017, Felix sometimes calls the series "Skrattar du, förlorar du" ("You Laugh, You Lose" in Swedish). The very first video of the series was titled "YOU LAUGH? YOU LOSE! CHALLENGE - YLYL #0001" was uploaded to his YouTube channel on January 12, 2017. The series currently has 71 episodes.

Meme Review

In this funny series, Pewds reviews recent memes. His first meme review came out on November 23, 2017, which he called, "Stolen Bike Meme". The series has 92 episodes.

Reddit Review

Here he reviews top trending posts on a certain topic on Reddit. The YouTuber shares his opinion or rating on the post while criticizing it. His first Reddit Review was done on January 3, 2018, reviewing the top posts of "r/niceguys". Currently, Reddit Review has 79 episodes.

Pew News

A spoof of the DramaAlert news station on KEEMSTAR is Pew News. Felix explains and discusses the most recent online popular subjects in both a serious and humorous manner. The spoof has lots of YouTubers participating and it first came out on February 3, 2018. PewDiePie quit hosting Pew News because "he felt like he was feeding into the drama". There are 71 episodes of Pew News available online.

YouTube career

2006 - 2012 Early Phase

Kjellberg, the man behind the legendary "PewDiePie," first entered the YouTube world with the name "Pewdie" back in 2006. He chose "Pew" to mimic the sound of lasers and "die" as a nod to the concept of dying in games. But, a forgetful moment led him to create the iconic "PewDiePie" channel in April 2010

After leaving Chalmers, Kjellberg faced financial hardships when his parents decided not to support him. Determined to stand on his own feet, he took up various odd jobs like being a harbor captain, selling his Photoshop art prints, and even working at a hot dog stand. Despite the challenges, he prioritized making videos over chasing a conventional, high-flying career and held on to his college studies

Early on, PewDiePie's YouTube journey revolved around video game commentaries, with a special focus on horror and action games. Games like Minecraft and Call of Duty featured in his content, but it was his Let's Plays of Amnesia: The Dark Descent and its mods that brought him significant acclaim. Interestingly, he was a bit camera-shy and hesitant to speak into a microphone alone in his room during those days

One of PewDiePie's oldest videos, titled "Minecraft Multiplayer Fun," was posted in October 2010. This video showcased his Swedish commentary, which later evolved into English as his global audience grew. Surprisingly, this video amassed over a staggering 21 million views by August 2022

Starting from September 2011, PewDiePie added variety to his content with the series "Fridays with PewDiePie." These weekly vlogs deviated from his usual Let's Play videos and frequently featured content requested by his viewers

As 2011 came to a close, PewDiePie's subscriber count reached around 60,000, but that was just the beginning. The following year, 2012, saw explosive growth in his popularity. Speaking at Nonick Conference 2012 with 700,000 subscribers, he soon soared past the 1 million mark in July and reached 2 million subscribers by September. His channel was crowned as the No. 1 YouTube channel by OpenSlate in October

In December of the same year, PewDiePie signed with Maker Studios, a multi-channel network that aimed to support the growth of its channel. Before that, he had an unsatisfactory experience with Machinima, which led him to hire a lawyer to break free from their contract

Like any creator, PewDiePie's journey wasn't without bumps. Early in his YouTube career, he made jokes about sensitive topics like rape in his videos. However, when his content faced criticism and controversy through a satirical video, he addressed the issue on Tumblr in October 2012. He decided to cease making such jokes and offered a heartfelt apology to anyone who may have been hurt by his past content

2013–2014: Road to Stardom

In February 2013, Kjellberg's channel hit a remarkable milestone, reaching a massive 5 million subscribers. The New York Times took notice and covered his success when he surpassed 6 million subscribers in April

Kjellberg's growing popularity earned him recognition at the Starcount Social Stars Awards in May 2013, where he won the prestigious "Swedish Social Star" award. Beating out tough competitors like Jenna Marbles, Smosh, and Toby Turner, he also took home the "Most Popular Social Show" award

July 2013 marked a turning point for PewDiePie, as he surpassed Jenna Marbles to become the second most-subscribed YouTuber. He hit a jaw-dropping milestone of 10 million subscribers on 9th July 2013

Seeking new opportunities and growth, Kjellberg signed with Maker's gaming sub-network, Polaris, in August. Polaris was a relaunch of The Game Station, Maker's gaming network

In an epic moment of achievement, on August 15, Kjellberg's subscriber count overtook the leading channel, Smosh. His incredible feat earned him a certificate from Guinness World Records, officially making him the most subscribed YouTuber

However, his reign at the top faced a temporary setback when YouTube's Spotlight channel surpassed him as the most subscribed in November. Unfazed, PewDiePie quickly reclaimed the throne on 23rd December 2013, once again becoming the most-subscribed channel on YouTube

Throughout 2012 and 2013, PewDiePie's channel was a powerhouse of growth, rapidly gaining subscribers and outpacing all others. Billboard reported that in 2013, his channel garnered more new subscribers than any other channel on the platform

In 2014, PewDiePie's content took a new direction as he expanded beyond horror video games, exploring games that genuinely interested him, regardless of genre

Making changes to his video production, Kjellberg scaled down the frequency of uploads in March 2014. He also released an official PewDiePie app for iPhone users, enhancing the viewing experience for his dedicated audience

Seeking to manage the comments on his videos more effectively, PewDiePie decided to permanently disable comments in August 2014, citing issues with spam and self-advertising. Instead, he engaged with his fans through Twitter and Reddit

While he later allowed comments with approval, Kjellberg found happiness in the decision to disable comments. He also ventured into streaming co-hosted series, BroKen, on MLG.tv alongside CinnamonToastKen

Kjellberg's relationship with Maker Studios faced uncertainty in October 2014, with rumors of him not renewing his contract due to frustrations with the studio's parent company, Disney. However, he clarified that he was content with Maker's support and decided to continue his partnership with them

The year 2014 proved to be monumental for PewDiePie, as he amassed nearly 14 million new subscribers and accumulated over 4.1 billion total views, both surpassing any other user on YouTube. By December 2014, his channel became the most-viewed channel on Social Blade, with over 7 billion views to his credit

2015 - 2017

Around 2015, PewDiePie's video content took a daring turn as he embraced change and experimentation. While he continued playing video games, he ventured into viral challenges, playfully poked fun at fellow YouTubers, and even reviewed meme submissions from his fans

During this period, PewDiePie attributed his content shift to a mix of factors, including his immaturity, a sense of boredom with playing video games, YouTube's platform incentives, and a belief that his channel's growth had hit a plateau

One video that stood out during this time was PewDiePie reading erotic fan fiction about characters from Disney's Frozen. The video caused a stir, and then-CEO of The Walt Disney Company, Bob Iger, reportedly expressed his displeasure, putting PewDiePie's deal with Maker Studios at risk

In September 2015, PewDiePie's YouTube account achieved a groundbreaking milestone, becoming the first to surpass 10 billion video views. He also hinted at his involvement in a web television series, which later turned out to be the original YouTube Red series titled "Scare PewDiePie"

In January 2016, PewDiePie announced a partnership with Maker Studios to create Revelmode, a sub-network showcasing him and his friends in the original series on YouTube

As 2016 progressed, PewDiePie's video style continued to evolve. He produced fewer Let's Play videos featuring horror games and embraced a shift toward drier humor, which might not have been fully understood by his younger audience

He also reflected on his older videos and expressed regret for casually using derogatory terms like "retarded." The PewDiePie of 2016 showed signs of existential angst, grappling with the challenges of creating content for a platform he couldn't fully control or comprehend

In December 2016, as his channel approached 50 million subscribers, PewDiePie uploaded a video expressing his frustration with unexplained subscribers and view losses. Though he initially threatened to delete his channel once it reached 50 million, he eventually received a custom Play Button from YouTube as a reward and did not follow through with his deletion

PewDiePie continued to criticize YouTube's changing algorithm, which seemed to negatively impact content creators' viewership. The algorithm began favoring videos with high watch time, daily viewers, and ad-friendly content, leaving many creators unsure of the platform's boundaries

During late 2016 and early 2017, PewDiePie addressed these issues through satirical videos, asking viewers to engage with his content in specific ways to prove a point about the changing algorithms. One of these videos became one of the most disliked on YouTube, accumulating over 5 million dislikes before such figures were made private in November 2021

2017 - 2018

In January 2017, PewDiePie faced a major controversy when he featured two paid individuals on Fiverr, holding a sign that read "Death to all Jews." While he claimed it was to showcase the absurdity of the modern world, the video received significant negative attention and media backlash

The Wall Street Journal accused PewDiePie of using antisemitic language and imagery in his videos, and Maker Studios and Google dropped their ties with him due to the controversy. PewDiePie apologized but criticized the media's portrayal of the event, particularly The Wall Street Journal's reporting

In February 2017, PewDiePie's total view count on YouTube was surpassed by the Indian record label T-Series

In April, PewDiePie created Netglow, a crowdsourced channel on Twitch, where he started streaming a weekly live-stream show called Best Club. The channel gained 93,000 subscribers

In September, while live-streaming a game on his YouTube channel, PewDiePie used an ethnic slur 'nigger' towards another player. The video clip went viral, sparking widespread criticism. He later apologized for the incident, but Campo Santo, the game's developers, took action against him by filing copyright strikes on videos featuring their game Firewatch

During this time, PewDiePie faced further controversies for following far-right and white supremacist figures on Twitter. He deactivated his Twitter

account and unfollowed everyone to avoid further entanglements

In 2018, PewDiePie continued to upload videos with distinct series formats on YouTube, including "You Laugh You Lose," "Last Week I Asked You (LWIAY)," "Meme Review," and "Pew News," a satirical series parodying news channels

In May 2018, PewDiePie attracted controversy for using the term "Twitch thots" in a video featuring female Twitch streamers, leading to a copyright

claim from one of the streamers

In July, PewDiePie posted a meme related to singer Demi Lovato's struggles with addiction, receiving criticism for insensitivity

In December, PewDiePie promoted small content creators on YouTube, inadvertently recommending a channel with white supremacist messaging

He later revoked his recommendation and apologized for the oversight

In response to the poorly received official YouTube Rewind 2018, PewDiePie uploaded his version titled "YouTube Rewind 2018 but it's good"

2018 - 2019 - PewDiePie vs T-series

In October 2018, PewDiePie created a diss track against T-Series, an Indian record label, titled "T Series Diss Track" (later renamed "Bitch Lasagna"). The

video gained immense popularity and became his most-viewed video

Some lines in the diss track were seen as mocking T-Series' Indian background, leading to accusations of racism from media outlets. PewDiePie also accused T-Series of using subscribing bots to inflate their subscriber count, but YouTube's policy against fake engagement made it challenging to prove

Online campaigns urging people to "subscribe to PewDiePie" significantly boosted his subscriber count, with a remarkable 6.62 million new subscribers gained in December 2018 alone, surpassing his entire previous year's growth

In March 2019, PewDiePie mentioned the 2019 Pulwama terrorist attack in an episode of his show Pew News. He disagreed with T-Series' decision to remove songs by Pakistani artists from their channel due to political pressure

Following the tragic live-streamed Christchurch mosque shootings, the perpetrator mentioned "subscribe to PewDiePie" before the attack. PewDiePie expressed his disgust at being linked to the tragedy and extended his condolences to the victims

On 27th March 2019, T-Series eventually surpassed PewDiePie in subscribers, becoming the most-subscribed YouTube channel. In response, PewDiePie released another diss track called "Congratulations," using sarcasm to congratulate T-Series on obtaining the title. In the music video, he mocked T-Series and claimed that the company was created to distribute pirated songs

On 9th April 2019, PewDiePie made an exclusive live-streaming deal with DLive, a streaming service

On 11th April, T-Series sought court orders to remove PewDiePie's diss tracks from YouTube, alleging them to be defamatory and offensive. The videos were subsequently blocked in India, and the two parties settled in July

On 28th April 2019, PewDiePie urged his followers to stop using the phrase "Subscribe to PewDiePie" after it was used inappropriately, including being graffitied on a war memorial and mentioned by the Christchurch mosque shooter. However, the following day, a plane flew over New York City with a banner displaying "Subscribe to PewDiePie," marking the end of the "Subscribe to PewDiePie" meme

2019 - 2020

In June 2019 PewDiePie uploaded a sponsored video for the app Nimses, causing controversy over privacy concerns and suspicions of it being a pyramid scheme. Pirate Party Germany criticizes PewDiePie for promoting Nimses to his massive audience. PewDiePie defends Nimses, arguing it isn't more invasive than other social media platforms

In June 2019 PewDiePie started a Gaming Week with Let's Play videos featuring Minecraft prominently. His views and daily new subscribers skyrocket due to his gaming content

On August 25, 2019, PewDiePie became the first individual YouTuber to reach 100 million subscribers, receiving the Red Diamond Play Button

On October 2019 PewDiePie's content was blocked in China after commenting on the Hong Kong protests and President Xi Jinping

In December 2019, Business Insider revealed PewDiePie's involvement with Re6l, an influencer media and e-commerce company

In early 2020 PewDiePie took a break from YouTube and left his Twitter account

In 2020 PewDiePie faced backlash for joking about the COVID-19 pandemic and using mock-Chinese phrases in his videos, but he defended his comedic approach

In May 2020 PewDiePie signed an exclusive streaming deal with YouTube, competing with other top-tier streamers on platforms like Twitch and Mixer

In May 2020 PewDiePie's connection with DLive remained a mystery, and his DLive channel disappeared 

In October 2020, Fans suspected PewDiePie's channel was shadowbanned, but YouTube explained it was due to flagged uploads and apologized

2020 - present

In November, PewDiePie shared a reflective Q&A video, revealing that he considers himself "retired" from YouTube since earlier that year. Despite this, he continued to upload videos on the platform, but not consistently. He expressed a commitment to posting more unstructured content like vlogs

In January 2021, he signed a distribution deal with Jellysmack, a content creation company. They would optimize and distribute his content to a Facebook Watch audience, although he still premiered his content on YouTube

On Valentine's Day, 14 February, PewDiePie released a diss track titled "Coco" targeting Cocomelon, a rapidly growing kids-oriented channel. The music video featured children mouthing clean lyrics while being filmed, with parental consent. However, YouTube later took down the video for policy violations related to harassment and child safety. He clarified that the rivalry was not serious, unlike his previous one with T-Series

In May 2022, PewDiePie and his wife Marzia moved from England to Japan. His content shifted to vlogs about daily life in Tokyo, focusing on sharing videos for enjoyment, just like when he started on YouTube

On 14 November, MrBeast surpassed PewDiePie as the most-subscribed individual creator on YouTube, but the two remained friends. MrBeast had previously supported the "Subscribe to PewDiePie '' campaign during Pewds’ battle with T-Series. PewDiePie had even expressed his admiration for MrBeast's achievements

In March 2023, his Twitch account became active again, streaming episodes of Trailer Park Boys as part of a test by CoPilot Media. They were planning to launch "PewDiePie Infinity," an endless loop of YouTuber’s videos. However, the Twitch account received a ban on 9 May, despite only streaming pre-existing content.

On 29 June, Pewds announced an indefinite hiatus from YouTube due to impending fatherhood

Streaming name origin

PewDiePie’s streaming name was derived from the term “Pew”, meaning gun firing and “Die”, as a result, which was his original channel. After forgetting the password of his main channel, he added the suffix “Pie” to it (for his love for pies). Since 2010, he’s widely known as PewDiePie.

Net worth 2023

PewDiePie’s reported net worth in 2023 is $120 million. He has multiple sources of income, including advertising, merchandise sales, and brand endorsements. His salary from YouTube remains his main source of income. He earns from his social media posts too. Pewds is a co-founder of Tsuki Market along with his wife, Marzia.

Monthly Income: $500,000

Annual Income: $7 Million

YouTube Income: $5 Million

Twitch Earnings: $2 Million

Business investments: $15 Million

Merchandise sales: $1.2 Million

Book sales: $1 Million

Charity: $1 Million

Retirement savings: $75 Million

Stock Portfolio: $28 Million

PewDiePie assets

Pewds reportedly has  $30 million worth of real estate assets. He has many properties across countries. He has a $17 million oceanside luxury mansion in Brighton, England. This 12-bedroom home has two outdoor pools, one indoor pool, and a game area. A film theatre, a 40-seat French-style dining room, are some of the facilities available. He has two more properties in Sweden and Japan each. Pewds own 80+ luxury watches and 8 yachts.

Car collection

Pewds own 14 luxury cars, including Porsche 911, BMW 7 series, Bentley Continental GT, Range Rover Autobiography, Mercedes GLC, Jaguar F-Pace and Tesla Model-S, among others.

Married and dating life

In 2011, Pewds received a fan email who loved his work and videos. The Italian girl was named Marzia Bisognin. PewDiePie found her attractive and the duo began enjoying talking to each other. Pewds, however, worried about getting catfished since Marzia was shy and would rarely share her pictures. But, all of his doubts were put to rest when he visited Italy to see her. He spent all his money on the trip. The couple used to keep traveling to Italy and Sweden to meet each other. They got married in 2019, in a private ceremony, 8 years after dating each other, and shifted to Brighton and Hove, England. In February 2023, Felix and Marzia announced they were pregnant and on July 12, 2023, Marzia gave birth to a baby boy, whom they named Björn.

Achievements

In 2012, Pewds hit 100,000 subscribers, which was not very common back then

In 2015, he got a parody self-help book called ‘This Book Loves You’ published

In 2016, he uploaded a series of videos titled ‘Scare PewDiePie’, which show him in real-life scary situations based on video games

In 2018, he also released a music video for his song ‘Bitch Lasagna’, which became the most-viewed video on his YouTube channel

Awards and Nominations

PewDiePie held the world record for most number of followers on YouTube. The site has awarded him with the YouTube Silver button, Gold button, Diamond button, and Custom Ruby button on achieving 50 million subscribers. He has won many awards, including Teen Choice Awards, Golden Joystick award, among others.

Back in 2013, the legendary PewDiePie received a shower of honors and accolades that illuminated his rise to fame in the social media and gaming universe. The Starcount Social Star Awards recognized his magnetism and massive following, bestowing upon him the coveted title of Most Popular Social Show. The Sweden Social Star Award came knocking at his door, further cementing his status as a luminary in the Swedish social media realm

As the years rolled on, PewDiePie's meteoric ascent showed no signs of slowing down. In 2014, he took home the Teen Choice Award for Web Star: Gaming, proving that his charm extended far beyond the gaming world, capturing the hearts of young audiences everywhere. The 5th Shorty Awards declared him triumphant in the Gaming category, affirming his status as a gaming content creator extraordinaire

The following year, 2015, saw PewDiePie's stardom continue to soar. Nominated for the Teen Choice Awards Choice Web Star: Male category, he stood tall among the best of the best. The 5th Streamy Awards recognized his unwavering contributions by nominating him for Best First-Person Channel, Show, or Series, and once again, he emerged victorious as the Best Gaming Channel, Show, or Series. The gaming world bowed before his greatness once more, and he snatched yet another Golden Joystick Award for his captivating on-screen charisma

In 2016, the spotlight shone brightly on him once more, as the prestigious 8th Shorty Awards nominated him for YouTuber of the Year, an acknowledgment of his profound influence and unmatched contributions to the platform. The same year, he made it to Time Magazine's list of The World's 100 Most Influential People

By 2017, PewDiePie's impact had become an undeniable force in the digital realm, as the 43rd People's Choice Awards recognized his magnetic charm with a nomination for Favorite YouTube Star

Fast forward to 2019, and PewDiePie's prowess as a gaming content creator reached even greater heights. The Teen Choice Awards crowned him yet again, this time in the prestigious Choice Gamer category

Charity

In the past, PewDiePie has used his popularity and influence to raise funds for charities like the World Wildlife Foundation and St. Jude Children's Research Hospital.

Controversies

PewDiePie vs T-series

The largest feud on the internet in 2019 may have belonged to YouTuber PewDiePie and the Indian record firm T-Series. The competition for the top YouTube channel, which had really begun in October 2018, lasted until the following year and was finally won by T-Series. The epic online conflict was entertaining with a few tense moments, but it finally settled down as both parties carried on with their work in the same manner. 

At that time, Felix Kjellberg aka "PewDiePie" had been the top YouTube channel for almost five years until his reign was threatened by T-Series.

With 66 million subscribers, (that time) T-Series was the first YouTube channel to approach PewDiePie's subscriber count. As part of the online conflict, PewDiePie's supporters hacked websites and took control of printers in an effort to boost the YouTubers subscriber count. Indian Bollywood celebs also backed T-Series. Here are some of the most significant events from PewDiePie vs. T-Series.

Campaigns

Campaigns to get people to subscribe to PewDiePie's channel were launched as the YouTuber realized how he would lose his dominance. With the tagline "Subscribe to PewDiePie" posted both online and outside, PewDiePie's supporters played a significant role in this. This campaign tagline was on fliers and billboards that were shown around various locations. Even radio broadcasts were hijacked by Pewd's supporters to support their favorite YouTuber. Over 50,000 printers were commandeered by a fan in an odd kind of advertising, inviting people to subscribe to PewDiePie. A bogus apology and a solicitation to subscribe to PewDiePie were shown in a part of the Wall Street Journal that was also compromised. Logan Paul and JackSepticEye, two more YouTubers, offered PewDiePie their assistance as well. Through MrBeast, who was spotted wearing a t-shirt that read "Subscribe to PewDiePie," PewDiePie's support campaign even made it to the Super Bowl. The record label's CEO Bhusan Kumar finally broke silence through a video on Twitter urging Indians to subscribe to T-Series on YouTube. This was followed by support from several A-listers in bollywood like Anil Kapoor, Salman Khan and John Abraham. These actors also shared videos on Twitter asking people to subscribe to T-Series.

PewDiePie’s fans’ hatred for Indians

PewDiePie, who is well-known for his amusing YouTube antics, ran a campaign that was fascinating to watch all the way through. The campaign witnessed a lot of animosity toward India and Indians from PewDiePie's fans, so it wasn't all fun and games. This prompted the YouTuber to ask his viewers to refrain from making the conflict unpleasant and to refrain from such behaviors. PewDiePie also made a fund-raising announcement at the same time via a YouTube livestream he sponsored for the NGO CRY. Things became so bad that they even reached the Delhi High Court, which ruled that PewDiePie's trash songs ``Congratulations" and "B**** Lasagna" had to be taken off from Indian YouTube. In its appeal, T-Series claimed that the diss tracks contained insulting statements directed at Indians.

Who won?

T-Series saw a brief period of success when it surpassed PewDiePie in terms of subscriber count. T-Series once outperformed PewDiePie in the first few months of this year for five minutes, a few hours, and even a few days. However, PewDiePie recovered quickly and reclaimed the top spot. However, PewDiePie's situation was looking quite gloomy since it was anticipated by trends that T-Series will be the first YouTube channel to surpass 100 million followers, which it did in May 2019. It's important to note that this online conflict greatly aided T-Series and PewDiePie in growing their subscriber bases. For both channels, what had initially been around 66 million quickly increased to 100 million in a short period of time.

Shootings at the Christchurch mosque

The shootings at the Christchurch mosque on March 15, 2019, were arguably the most contentious news ever connected to PewDiePie. 51 people were killed when a lone Islamophobe and white supremacist opened fire inside two different mosques. Before carrying out the horrific murders, the terrorist yelled, "Subscribe to PewDiePie."

The media jumped at the opportunity to draw attention to the creator, who was already notorious for employing Nazi symbols in his videos. He voiced his dismay at the circumstance in a since-deleted tweet. Many creators disassociated themselves from the PewDiePie vs. T-Series subscriber dispute in the wake of the tragedy. While some journalists have looked for connections between the creator's videos and the murderer's radicalization, many have hypothesized that using his name was merely an act of virality and nothing more.

‘Death to all Jews’

Early in 2017, PewDiePie paid two individuals to hold an anti-Semitic placard that read, "Death to all Jews" for a YouTube video.

He was exposed for his behavior by The Wall Street Journal, and the criticism he faced was enormous. It ultimately cost him his business relationship with Disney. The creator described the incident as follows in an interview with Insider:

"I go on Twitter, and there's, like, JK Rowling calling me a f*scist, and I'm like, 'How is this happening? This is crazy'."

Since then, the YouTuber has been constantly linked to far-right neo-n*zism. Numerous reports and stories about white supremacists appropriating his brand proliferate the internet even today.

When he used the N word

In a 2017 PUBG stream, PewDiePie made his most overt display of prejudice when he audibly used the n-word while attempting to kill an opponent. He spoke, “What an absolute ni***r. My gosh, what a joke. What the hell? I apologize, but what the f**k.

The Swedish YouTuber yelled at the opposing player while struggling to hit someone from a distance and accidentally used a really offensive word. He quickly made an apologetic video in which he expressed sorry for disappointing his followers and the gaming industry.

PewDiePie’s racial remarks

The YouTuber explained that his admirers from Asian nations like Malaysia and Singapore were "more like me" than their Western counterparts because they weren't as loud and "scream-ish," as the Asian fans were.

He stated, “People are incredibly frantic, shrill, and crazy in places like Malaysia and Singapore, and they go completely insane when they see you. Then you compare that to places like when I go back to Sweden. People are more like me now—reserved, cordial, and just generally nicer about things.”

He was charged with racism and stereotyping as a result of his comment and comparison. He eventually apologized, claiming that he was only comparing fan cultures and had not intended to harm anyone.

PewDiePie’s pets

Fan-favorite YouTuber is fond of animals, especially cats and dogs. His first pet, a cat, died of old age.

Ynk †

Ynk, a Yorkie, was Felix's mother’s pet in Sweden. Ynk also appeared in PewDiePie’s video that he uploaded to his YouTube channel on December 28, 2016. On February 27, 2018, the YouTuber announced the news of his passing away on Twitter.

Maya †

PewDiePie named his second pet dog Maya, who was born in 2005. She was the inspiration behind PewDiePie’s Crossy Road mascot, called Pew Die Pug. Maya passed away on December 18, 2022, aged 17.

Edgar

Edgar, PewDiePie’s other dog was born in 2012 and he has been with the YouTuber since October 13, 2013. When he came to Pewds’ house, he was one-year-old but was bigger than Maya in size. He’s appeared in lots of PewDiePie’s videos. His other names are Edgar Allen Pug and  Edgy. He is named after Edgar Allan Poe.

Billy and Clint

In 2015, Felix and his wife Marzia had two axolotls, which they named Billy and Clint, but after their fish tank broke, the couple gave them away.

Slippy †

In September 2016, Felix brought home a cane toad, whom he called Slippy. He was featured in many of the YouTuber’s videos. Slippy used to live in Felix’s recording studio in a glass tank. Slippy passed away suddenly on December 13, 2017.

Dogy †

In July 2017, Felix and Marzia got home Dogy, a white hedgehog. He featured mostly on Marzia’s videos on her channel. In November 2021, Dogy passed away due to cardiac arrest.

Momo

In December 2022, Felix introduced another dog named Momo, a chug (crossbreed of pug and Chihuahua).