Rapper Kanye West serves as co-creative director for the first ever Pornhub Awards

Kanye and longtime collaborator Willo Perron are the co-creative leads for the proceedings of the first Pornhub Awards held at the Belasco Theatre in Los Angeles.


                            Rapper Kanye West serves as co-creative director for the first ever Pornhub Awards

It's been a controversial few months for rapper Kanye West, but that certainly doesn't seem to faze him. Amid plans of running for the presidency in 2020, making a few controversial remarks on slavery, Kanye has been a really busy man. Instead of being affected by all the furor his remarks may have caused, it seems this period has helped him get his creative juices flowing.

And now as Vanity Fair reports, a team West representative has confirmed the news that the rapper was indeed the creative director for the first Pornhub Awards being aired on Thursday. The rep confirmed that Kanye and longtime collaborator Willo Perron were the co-creative leads for the proceedings at the Belasco Theatre in Los Angeles, which was hosted by adult-film star Asa Akira and live-streamed on the adult entertainment site.

Kanye West performs during Kanye West Yeezy Season 3 on February 11, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Yeezy Season 3)
Kanye West performs during Kanye West Yeezy Season 3 on February 11, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Yeezy Season 3)

West has never been shy about his association or fondness for the website. In fact, last month, when quizzed by Jimmy Kimmel on whether having daughters changed his perception about women, the singer was quick to reply, "Nah, I still look at Pornhub."

Oh, and he didn't stop there he even was kind enough to let Jimmy know the categories he mostly visited on the site. Needless to say, Jimmy was embarrassed but Kanye wasn't and he even had a cheeky reply ready for the show's host: “I mean, what’s the point of being Kanye West if you can’t?”

Vanguard Award winner Kanye West speaks onstage during the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
Vanguard Award winner Kanye West speaks onstage during the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

Yeah, what's the point? The adult entertainment website certainly got the point. And following that endorsement, right after the interview, the 'Gold Digger' rapper was gifted a free lifetime premium membership of the website as well as even received an offer to completely creatively control and direct a scene in an adult film, reports Page Six.

We don't know about the adult film plans, but we sure think Kanye bargained for something much better - Pornhub Awards.

According to Vanity Fair, West debuted a new song with Lil Pump during the ceremony, called "I Love It," which was accompanied by a Spike Jonze-directed video. Also, West-designed merch was on sale during the night. Each of the statuettes are custom, and he individually styled all the presenters, the rep said. “Kanye has designed a bespoke erotica-inspired award statue for each of tonight’s unique categories. In line with the futurist theme, the award statues represent imagined alien sex toys," an official release from the awards.