Troll sparks fury as he makes fun of Madeleine McCan's disappearance with H&M mockup ad
As social media still comes to terms with H&M's ad, a Twitter user has taken it upon himself to mock one of the most infamous missing person cases in memory.
With the PR disaster that was H&M's most recent ad still very much in the media eye and kicking up a social media storm, one could say it's inadvisable to follow in their footsteps. But clearly, trolls never receive the memo and Twitter user Kieron Marsh is no exception.
Not only did Marsh borrow the ad, it can be argued that his mockup even more insensitive. Referring to the disappearance of 3-year-old Madeleine McCann, 'the most heavily reported missing-person case in modern history,' in 2007, he posted a photoshopped picture of the toddler on his account. Following the same format as the H&M ad, this one had McCann's head plastered on a sweater which read 'Hide and seek champion.'
The tweet, captioned 'Absolutely disgusting from H&M. I'm ashamed! has been liked 68,000 times and retweeted another 25,000 times. Despite the high-profile nature of the case and the fact that the wound still remains fresh for a vast majority of people, the post did not receive too much of a negative response on the social media platform.
Here are some of the reactions the post got:
Autograph please fella x— charlie🇬🇧 (@ChazzaIps) 12 January 2018
Do you need a publicist?— Dec (@sgtdec) 12 January 2018
Jk I’m howling 😂😂😂😂— ıuıuɐɥɓǝɯ (@meghanjuna) 13 January 2018
This is so sick 💀— SG (@ShevGalore) 12 January 2018
I’m so ashamed at myself for laughing at this 😶 pic.twitter.com/GswKHFyGSq— Erjola Ilsley 🌗 (@eriilsley) 12 January 2018
Loving your work dude 😂😂😂— Nathan (@__Dudek_) 13 January 2018
The post got so much traction that The Sun even wrote this article about the tweet. But even that was not enough to put Marsh off, who seemed to be thriving on the attention. Instead, he would go even further and make put out another tweet, but not before throwing shade at the paper.
As if I’ve rattled the McCanns😂— Kieron Marsh (@MarshKieron01) 13 January 2018
Fuck the sun newspaper😂 pic.twitter.com/fNM53BpBQS
His next post targeted the parents of Madeleine, Kate and Gerry McCann. He would post two separate pics each of Kate and Gerry, photoshopped in the same fashion as their daughter's mockup was. The post was captioned: "I’m absolutely disgusted with H&M certainly will not be shopping there again first Maddie now Kate and Gerry."
The ones with Kate had her head cropped on to grey hoodies which read: "Mum of the year" and "We killed our daughter."
He had his head cropped on to black hoodies which said: "Dad of the year" and "We killed our daughter."
Once again, the reactions left a lot to desire:
This guy is savage😂😂 but yeah spot on— jake (@jakelawmon) 15 January 2018
Classic 😂😂😂😂😂😂😂😂😂😂😂😂— Ellen Van Mango (@EllenVanMango) 15 January 2018
Absolute legend ur only saying what everyone is thinking 😂😂 x— kelly cunningham (@kelc_06) 15 January 2018
This is ducking brilliant mate! Please don't stop— dan 🔥🐉 (@RealAxelphim) 15 January 2018
However, one comment did call him out:
If you’re so brave pal, why don’t you face the media? Offer to do a tv interview standing by your comments? Too much of a coward aren’t you. Spineless as well as being low life.— Ian (@iph2017) 15 January 2018
The advent of social media has meant that trolls like Marsh can make these incredibly insensitive posts and face virtually no consequence for them. They can hide behind their screens and continue to make inflammatory comments without fearing any repercussions.
It doesn't help that Kate and Gerry are both constantly the target of abusive messages. Some still believe that they were responsible for their daughter's death themselves, with a study last year finding that they are targeted with an average of 150 abusive messages from social media users each day.
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