This YouTube sensation has more followers than Beyonce... and now she's under fire
She apologised for some comments she had made years ago but the internet wasn't having any of it
Zoe Sugg a.k.a. Zoella is a YouTube vlogger and she makes a lot of make-up vlogs, amongst others.
We don't need to tell you who she is because you wouldn't have clicked on this unless you knew/liked her or have heard of her in some capacity.
For all of those who are reading about her for the first time, here's a little something about Zoe Sugg.
Zoe is from Brighton, England. She started vlogging years ago and now has a large following on YouTube. Apparently she has more followers than Beyonce but come on...it's Beyonce. No one is better than Queen Bey.
Anyway. Zoella at one point of time (like any YouTuber who makes it big and then fucks up) made some less-than-sensitive tweets which got immediate backlash from her fans.
She was criticised of "fat shaming" and being "homophobic". Here's her tweet apologising for the comments she made.
She was criticised heavily for using words like "chav", "skank" and "tramp". It was reported that Zoella made these comments about 7 years ago in 2010, when she was 20 years old.
Zoella has been criticised before for playing on the emotions of her young audience to buy her products.
When she published her first book in 2014, she was criticised for not telling everyone that she hired a ghostwriter to write the book for her.
Criticisms always fly around the internet because one person may like something but there will be many who do not. Everyone has the freedom of speech but when it comes at the cost of hurting someone elses views/opinions, then it's just not worth it.
Here are some of Zoella's tweets from the time she made the comments.
Zoella has said that these tweets were completely taken out of context by a lot of her fans. They were made targeting shows like the X Factor and I'm A Celebrity Get Me Out Of Here.
The most recent incident that has just added fuel to the fire is the launch of her advent calendar through Boots.
The advent calandar only has 12 doors, when normally it should have at least 24 or 25, and it was priced at a whopping £50. The price of the product was later slashed to £25 after seriously backlash from her fans.
The items included in the advent calendar were reported to be prctically worthless and you can easily find all of them for a £1 each at any local store. The only difference is that these items had Zoella's branding all over it.
Parents across the UK are furious because they feel like their children are being exploited by a big star. Anything Zoella says will be taken literally by her young fans and when products like this come out, the children immediately want to buy them.
Here's what you'll get if you buy Zoella's (overpriced) 12 Days of Christmas advent calendar:
1. A star-shaped cookie cutter
2. A small pack of confetti
3. A packet of seven stickers
4. A star-shaped cookie cutter
5. A small bag
6. A 130g "Festive Cookie" candle
7. A 30ml "Christmas Clementine" room spray
8. A pen
9. A fluffy key ring
10. A gingerbread man-shaped cookie cutter
11. A mini notepad
12. A 130g "Cosy Christmas" candle
Frankly speaking, I'd be disappointed too if I was a child buying a product from one of my favourite vloggers and it turned out to be crap. Better yet, don't let me tell you how disappointing it is. Watch this video from vlogger Jaack Maate.
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