Cool supermodels team up with athletic brands to woo female consumers
Athletic brands have realized that women are a huge part of their consumer base. Aside from using athletes, they have now roped in models and singers to up their cool factor for their female fans
Gone are the days when athletic brands meant boring, drab clothes that would term you as not-hot. Now, athleisure is like a badge you wear with pride. If you are wondering how the shift happened, here is news for you. While the designs have evolved (thank goodness) so much in the past years, making them great for a night out around even, this major change in the perspective came soon after athletic clothes found space in the wardrobes of fashion's top influencers.
These campaigns have been elaborate and beautiful and show the gym garb in a flattering light. And why won't you like clothes that are super stylish and comfy? That's two birds with one stone. Here are the top 8 cool girls who teamed up with athletic brands to show em who's got game.
1. Selena Gomez for Puma
Selena Gomez oozed cool girl vibes in millennial pink for Puma if you've kept an eye on her recent photos. She's the face of the brand's footwear collection Phenom. She will also be a part of their marketing campaign and will also help design the line.
She's also the face of Coach, who she reportedly made a sweet deal with in 2016. She is also linked with Coca-Cola, Louis Vitton, and Pantene. Her deal with Puma was for $30 million and her net worth after she started dating Justin Beiber doubled to $60 million.
Gomez, who beats stars like Beyonce and Rihanna when it comes to social media popularity, with 105 million followers, reportedly earns $550,000 for one Instagram ad.
Puma has used faces like Rihanna and Cara Delevigne earlier to boost their appeal to the athleisure loving crowd.
2. Bella Hadid for Nike
The younger Hadid was roped in for Nike's #NYMade campaign in May 2017. She's been spotted in their kicks all over town, especially in the ones that she's collaborated with the brand for the Off White collection.
She also was the star in May’s Nike Cortez campaign, a 45th-anniversary celebration. With 7.2 million followers on Instagram, she has also headlined campaigns for Dior, Calvin Klein, Givenchy and JW Anderson.
Her net worth, according to Forbes is $6 million. For a runway job walking for Misha, she was paid about $400,000 for 24 hours.
3. Gigi Hadid for Reebok
Gigi Hadid is everywhere — Maybelline, Messika, Tommy Hilfiger and Penshoppe to name a few. The model, who joins the faces of Ariana Grande, Miranda Kerr, and Scar Jo among others on the ad campaign feature for the brand through the years, came onboard in 2016. Her net worth is $13 million, according to The Cinemaholic.
Her very public relationship with singer Zayn Malik helps her stay in the spotlight too, thanks to his own gigantic fan following.
Her connection with the brand as strong as ever, she has starred in multiple #PerfectNever campaigns and is seen in Reebok ads boosting the image of the Club C 85 Melted Metal sneaker. Gigi Hadid is the fifth highest paid model in the industry until 2017, and she charges a staggering $300,000 per Instagram post, according to Financial Express.
4. Kendall Jenner for Adidas
Post that three season collab with Rita Ora, which was inspired by florals, Kendall Jenner starred in the May 2017 campaign of the sportswear giant. She scored a spot on the TV ad that came on in August last year. She was seen with NBA player James Harden and rappers 21 Savage, Young Thug and Playboy Carti. It faced a lot of backlashes all over social media and it came a little after her controversial Pepsi ad.
As of November 2017, according to Forbes, she is the highest paid model in the industry, thanks to her face on the campaigns of huge fashion brands. Jenner, 22 beat Gisele Bundchen 22, with a $22 million worth. She reportedly charges 125,000-300,000 for one Instagram post, according to a report on Financial Express.
She also endorses beauty brand Estée Lauder and La Perla, among others.
Watch the ad here:
5. Cami Cabello for Skechers
Camila Cabello, the ex Fifth Harmony singer came onboard for the footwear brand in August 2017. The face of the brand she has shot a commercial about the Skechers Hi-Lites collection from Skechers Street.
Watch the commercial here:
The brand looks like they have brought in the bilingual (her mom is Cuban and her dad is Mexican) Cabello to appeal to a larger audience. It is filmed in both English and Spanish.
The brand had previously brought on pop stars Meghan Trainor and Demi Lovato in their campaigns. Her net worth is estimated to be approximately $3.5million and a major part of that is her endorsements.
She is also the face of Loreal Paris, the beauty giant who has cast faces like Blake Lively, Elle Fanning, and JLo. She's also been a part of a Guess campaign, around the same time Skechers took her on.
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