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Playboy set to launch 'OnlyFans Killer': Everything you need to know about 'exclusive' new platform

Playboy is all set to reassert its role as the 'hottest platform for the world’s most creative, daring, sexy, fun and thoughtfully rebellious creators'
UPDATED MAR 14, 2023
Playboy’s first-ever digital cover features model Amanda Cerny (@playboy/Instagram)
Playboy’s first-ever digital cover features model Amanda Cerny (@playboy/Instagram)

LOS ANGELES, CALIFORNIA: Playboy is relaunching its iconic magazine as a digital-first publication. The magazine, which debuted in December 1953 and announced the end of the print magazine in March 2020 during the Covid-19 pandemic, will be selling as an “elevated, safe and exclusive” alternative to OnlyFans.

A press release from Playboy Enterprises stated, "Playboy is reasserting its role as the hottest platform for the world’s most creative, daring, sexy, fun and thoughtfully rebellious creators," USA Today reports. Company’s chief brand officer Rachel Webber said, "Our Playboy creator platform is the Playboy magazine for the 21st century. We’re putting the power of content creation in the hands of the creative community and giving them the tools to interact with and monetize their fanbases directly," as per New York Post.

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What's the biggest difference between Playboy and OnlyFans?

As per New York Post, Playboy’s new platform is quite similar to OnlyFans and shares the same features where users can subscribe and pay to view adult and non-adult content. However, the brand says the difference will be that in OnlyFans, anyone can become a creator; but to become a Playboy creator, one has to apply and be accepted by the editorial team.

5 things to know about Playboy's digital magazine

1) Amanda Cerny featured on first-ever digital cover

Internet personality, model, actress, and former Playboy Playmate, Amanda Cerny, is featured on the first-ever digital cover as a futuristic platinum Bunny sitting atop a life-size carrot. The cover got released on Monday, March 13. However, the first full issue is scheduled to come out later this year, reports Variety. Talking about the feature on the digital magazine's first cover, the 31-year-old said, "From becoming the Playmate centerfold of October 2011, to now being in the company of Marilyn Monroe, Dolly Parton, and Kate Moss on Playboy’s cover, is a dream come true. A Playboy creator is someone who is able to embrace their creativity, their sexuality and freely and unapologetically express themselves. I can’t wait to share more of my journey," as stated by USA Today.

2) Playboy will promote creators in editorial features

The magazine will promote Playboy's most successful and up-and-coming creators in editorial features and will cover shoots and fashion spreads. It will contribute essays from creators and content about what it's like to be a part of Playboy. 

3) Creators take over bunnies

Instead of 'Playboy bunnies,' now one will have 'Playboy creators,' who will post adult and non-adult content on their pages.

4) Fans get an intimate relationship with creators

The creators can create intimate relationships with fans through "sleek profile designs," reports USA Today. Users will also be able to message the models and will get special “access” to their daily lives.

5) Not an 'adult' platform 

The Playboy subscription platform will not allow porn. A Playboy spokesperson said, "Many of our creators do not have nudity on their pages. While we allow nudity, we do not allow explicit content/pornography… We are not positioning this as an ‘adult’ platform — it’s for everyone, including mainstream creators sharing behind the scenes of their lives," as per Variety. 

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