Nike and its employees donated three times more money to Republicans than Democrats
Several Twitter users, mostly people on the right, destroyed their Nike merchandise in protest after the sports brand featured Colin Kaepernick in its new 'Just Do It' campaign
Many Republicans slammed Nike earlier this month for featuring the National Football League quarterback Colin Kaepernick in its new campaign advertisement. However, it has been revealed that the sports company and even its employees donated over three times more money to Republicans as compared to Democrats this year, according to reports.
Several Twitter users, mostly people on the right, destroyed their Nike merchandise in protest after the sports brand featured Kaepernick in its new 'Just Do It' campaign. Nike said that it decided to include the quarterback in its campaign as the brand believes he is one of the most inspirational athletes of this generation. Kaepernick was the first NFL player to take a knee during the national anthem as a protest against racism and police brutality.
Although multiple people burnt Nike products, the sports brand has seen a significant surge in its online sales in the wake of the new campaign and the firm's market value has reached $6 billion.
The nonpartisan Center for Responsive Politics recently released an analysis of contributions, which have revealed that Nike workers and the company's political action committee gave $424,000 to Republican candidates this year as compared to $122,000 to Democratic candidates or the party, the Huffington Post reported.
The report stated that Nike, in fact, has donated more to Republicans than Democrats in every election cycle since 2010, except the 2016 elections. Almost half of Nike's political spending reportedly came from individual contributions made by the firm's co-founder and chairman emeritus Phil Knight and his wife Penny. Knight is a registered Republican.
Campaign finance records showed that Knight wrote a check of $1 million to Republican Knute Buehler for his Oregon governor race last month against incumbent Democrat Kate Brown. Willamette Week reported that Knight's contribution is the largest individual campaign donation to an Oregon candidate ever since the state started tracking donations electronically nearly 12 years ago. The Nike co-founder had also made a donation of $500,000 last year to Buehler.
The Wall Street Journal reported that Nike shareholders, last week, had called for a vote at their annual meeting seeking more transparency concerning the political spending of the firm. The shareholders particularly asked for transparency regarding direct political contributions made by the company and lobbying.