Nike customers BURN clothes to protest Colin Kaepernick becoming the face of brand's campaign
Shortly after Nike announced the football quarterback Colin Kaepernick as the face of its new Just Do It campaign, several customers began protesting by destroying apparel and footwear of the brand.
Nike released a statement, stating that it decided to use Kaepernick as part of its ad campaign because it believes he is one of the most inspirational athletes of this generation. Kaepernick was the first National Football League (NFL) player to take a knee during the national anthem as a protest against racism and police brutality.
Nike vice president of the brand for North America, said: "We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward," according to ESPN.