WATCH: Imagine Dragons' video of their latest single 'Natural' is eerie and terrifying
'Natural' has been picked up by ESPN as the anthem for the college football season, which see many young players struggle for a brighter future.
Multi-platinum, Grammy Award-winning band Imagine Dragons have released the official music video for their brand-new single entitled 'Natural'. The song was released by Kidinakorner and Interscope Records on July 17 and marked the fifth time the band's hit the #1 position on the US Hot Rock Songs chart.
The band recently released the haunting video of the song 'Natural' and they took to Twitter to post about the new single; fans were quick to respond claiming that the video was quite dark. In the video, frontman Dan Reynolds can be seen seated on an old couch as the camera pans around the house and focuses on a pile of dirty doll heads before settling on Reynolds. The room seems to be full of odd things, like a piano that plays itself, maggots on dirty plates, and a woman is seen looking straight into the camera. As the pitch rises, a few masked figures are seen dancing to the song. Oddly enough, there is also a shot that shows an elongated outstretched arm hitting the keys of the piano.
It is soon clear that Reynolds and his bandmates are there to bury a loved one. During the chorus, where Reynolds is seen digging the grave, a hand stretches out at him. It seem that though the band's lyrics continue the outsider-unable-to-fit-in theme, the video certainly is a shift from previous 'Imagine Dragons' videos. It sets a darker tone and tells a melancholic story about death and revival.
Several fans reacted to the video as though it wasan impending death note:
The name on the grave « Natalie » literally means Christmas Day so you’ve been served pic.twitter.com/N0O4GBmGik— mae (@mhaemanthus) August 24, 2018
After watching the video pic.twitter.com/IiEtuD8EHU— ᴲᴱ Nailsøn 8/27 ᴲᴱ (@ribnailson) August 24, 2018
The song is currently #34 on the Billboard Hot 100 this week. It has also been picked up by ESPN as this year's college football anthem and is set to highlight the collaboration between ESPN, Interscope Records, and Universal Music Group Nashville, for the fourth consecutive year.
Emeka Ofodile, ESPN vice-president of sports marketing, said that the song is the natural embodiment of the "energy, spirit and drama of each team’s journey to the College Football Playoff, and that is why it was chosen as this year’s anthem". He added, "Every year we look to provide a soundtrack that uniquely represents the story of the College Football season and the College Football Playoff to come, and we are thrilled to have Imagine Dragons on board with us.”
Watch the ESPN video below: