Heartbreaking Christmas advert made on a budget of $65 outshines John Lewis’ big-budget ad featuring Elton John

Budget-filmmaker Phil Beastall is being praised for blowing every John Lewis ad out of the water with his short film with a deep message of 'Love is a Gift'


                            Heartbreaking Christmas advert made on a budget of $65 outshines John Lewis’ big-budget ad featuring Elton John

A £50 ($65) budget Christmas advert is going viral on the internet making viewers shed a lot of tears. This particular ad by budget-filmmaker Phil Beastall is being praised for blowing every John Lewis ad out of the water.

Just last week John Lewis' highly-anticipated Christmas advert, 'The Boy and the Piano', starring Sir Elton John, was launched with the company cost reported to be a whopping £7 million ($8,996,600). 

Phil Beastall, from Gloucestershire, shared his own low-budget short film on Facebook this week and it quickly racked up more than five million views. “Off the back of the John Lewis Christmas advert, I wanted to share my very own Christmas film which I made back in 2014,” wrote Beastall.

The video, titled 'Love Is A Gift', follows a man as he ticks off the days on his calendar during the countdown to Christmas. On December 25, he opens a box containing a Walkman and cassette tapes. He then listens to one of the tapes seated on a kitchen table.

"Merry Christmas poppet," it's his mother on the tape. "Another year has passed. I wanted to start this one by saying something I haven't said yet, which is thank you. Thank you for taking the time to remember me."

As tears roll down his face, it is revealed that the tape is recorded by his mother before she passed away and every year since, he has been listening to those on Christmas.

The advert ends with the tagline: "Love is a gift that lasts forever. Merry Christmas." The film has resonated with scores of people online. The 32-year-old filmmaker told the Independent that the aim of the film was to make viewers "really reflect on what they have around them and take a moment to appreciate how lucky we are."

One person commented; "In tears. I have no words except John Lewis, tell your advertising team they [are] sacked. Stop plugging Elton John's song and get this man to do your adverts." Another said; "Best advert ever, maybe John Lewis should pay him a million."