Largest Starbucks cafe in the world opens in Shanghai, and it redefines extravagance
Starbucks has opened its doors to its largest cafe so far in Shanghai.
If you've found yourself complaining about Starbucks coffee cups or cafes being too small - it would be worth your time to take the time to walk the streets of Shanghai - even if it means taking a 15-hour flight from New York to do so. Starbucks has opened the doors of its world's largest cafe in Shanghai.
The expansive 2,700-square-metre or 30,000-square-foot, two-storeyed, in-vogue Starbucks Roastery in Shanghai is the "first fully immersive multi-sensory coffee experience in Asia" as claimed by the company which started off in Seattle and is now a hot-drink giant. They've hired over 400 employees serving up to 550 customers at a time - no more fighting for a place - one would guess.
It says the biggest Starbucks Reserve Roastery opens in #Shanghai Nanjing road: Coffee destination showcases investment in China. I am curious if it's still my familiar #Starbucks? lol— Shanghai Traveller (@ShanghaiTravell) December 5, 2017
Thanks for the photos sharing from @Starbucksnews pic.twitter.com/BLtpg8Frqx
The cafe does not boast only of coffee but allows for several other attractions offering "one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine.”
It doesn't end there - for an augmented reality experience customers can use their mobile devices to discover more on caffeine by pointing around the Roastery. This will be made accessible through a custom-designed Roastery digital web-app platform will allow customers to create their own personal Roastery discovery journeys. They even award your effort with prizes. “Each step of the way, customers unlock a virtual badge and once all badges are earned, they receive a custom Roastery filter to commemorate the moment and share on social media.”
One can only know what it's all about if they experience the cafe-themed amusement park themselves.
The company probably chose China to set this space up because “China is the company’s fastest-growing market with more than 3,000 stores across 136 cities,” and in Shanghai alone, “Starbucks already has more than 600 stores - the largest number of stores in any city where Starbucks has a presence” as mentioned in the press release.
Did you get excited about your pumpkin spice latte this past fall? You will fall head over heels in love with Starbucks when you witness “eight highly trained Chinese coffee roasters will be roasting unique, small-lot Reserve coffee which Starbucks sources from more than 30 countries around the world, including China’s Yunnan Province.”
Starbucks: 600 stores in Shanghai, 3000 in China & opening 1 every 15 hours. Same-store sales grew 8% in China vs 2% globally.— Ardavan Homayounfar (@ArdavanH) December 5, 2017
“One thing we didn’t count on is how busy the stores would be in the aft & evening vs busiest in the morning in the US” $SBUX https://t.co/0qUofWjzGn pic.twitter.com/GBPreISHU4
Don't worry if you are not much of a coffee drinker either, the cafe also serves 80 different scrumptious dishes like - Princi pastries, pizzas, and bread.
I'm on way to Shanghai, will I be meeting you there?
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