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'Jeopardy!' Turns 60: Sony Pictures Television set to celebrate landmark with nationwide campaign

The 60th Diamond Celebration will kick off on JeoparDAY!, Saturday, March 30.

Culver City, California (Release): To mark 'Jeopardy!’s 60th birthday, Sony Pictures Television (SPT) is launching the '60th Diamond Celebration': a new campaign that will bring fans a year filled with engaging experiences, limited edition merchandise and a nationwide road tour to celebrate the remarkable legacy of "America’s Favorite Quiz Show".

“For 60 years, 'Jeopardy!’ has been America’s favorite sport of the mind, defying time and continuing to attract viewers of all generations,” said Suzanne Prete, President, Game Shows, Sony Pictures Television. “Like the true diamond that it is, we’re excited to bring our fans a year of festivities to honor this important milestone while inspiring enthusiasm for the franchise’s future through the 60th Diamond Celebration.”

“Sixty years ago, Merv Griffin and his wife, Julann, created a quiz show that remains as unique and exciting today as it was in 1964,” said 'Jeopardy!’ executive producer Michael Davies. “It is only fitting to honor their creation, and the show’s enduring legacy, with a meaningful celebration that pays tribute to the show’s past and to its future. And we want to invite every fan to celebrate alongside us as this will be 'Jeopardy!’ biggest and best year yet.”

The 60th Diamond Celebration will kick off on JeoparDAY!, Saturday, March 30, with the launch of the Why Not You? Campaign, a new contestant recruitment initiative intended to inspire more fans of the game show to take the Jeopardy! Anytime Test.

A series of nationwide live events and activations curated for 'Jeopardy!’ fans will take place from April through December, beginning in New York and then rolling out then in various cities across the US. The inaugural 'Jeopardy!’ fan experience will take place on Friday, April 12, at Edge at Hudson Yards, and will feature a live taping of the 'Inside Jeopardy!' podcast and a live 'Jeopardy!’ play-along game. The in-person, ticketed event will feature appearances by 'Jeopardy!’ host Ken Jennings and super-champs Matt Amodio, Mattea Roach, and Austin Rogers.