High school bans students from wearing expensive jackets to stop 'poverty shaming'

From the beginning of 2019, students at Woodchurch High School, Birkenhead, will not be allowed to wear any branded coats such as Canada Goose and Moncler — said to cost up to £600


                            High school bans students from wearing expensive jackets to stop 'poverty shaming'

A school in the UK has taken drastic measures to ensure that what it describes as "poverty shaming" doesn't happen on the premises. School officials have banned students from wearing expensive designer coats and jackets. From the beginning of 2019, students at Woodchurch High School, Birkenhead, will not be allowed to wear any branded coats such as Canada Goose and Moncler — which are said to cost up to £600 a piece. 

The Liverpool Echo reported that assistant headteacher Smith announced the ban against designer jackets in a letter to all parents and guardians of students. He wrote: "As you are all aware from an email that was sent out yesterday, pupils will not be permitted to bring in Canadian (sic) Goose and Moncler (sic) coats after the Christmas break."

Students of the Woodchurch High School (not pictured) will not be allowed to wear fancy jackets anymore (Source: Pexels)
Students of the Woodchurch High School (not pictured) will not be allowed to wear fancy jackets anymore (Source: Pexels)

The letter continued: "The support from parents/carers has been overwhelmingly positive and we are very thankful for this. Some have also asked whether Pyrenex coats, which are also in a similar price range (with some also having real fur) will also be prohibited. I am writing to confirm that these brands will also be prohibited after Christmas. Thank you for your ongoing support."

According to the report in the Echo, a spokesperson for the school said that they are "concerned with poverty proofing" and that its policy has "always been to minimize uniform costs to parents and carers". 

The school's spokesperson said in a statement: "We are concerned with poverty proofing in school, where issues can routinely, if unintentionally, stigmatize children living in poverty and contribute to the increasing cost of the school day to parents and carers. It has always been our policy to minimize the cost to parents and carers of uniform. The decision was taken following consultation with representatives of the pupils themselves and has been welcomed by the vast majority of parents and carers who have responded to the letter."

Woodchurch High School's new ban seeks to weed out "poverty shaming" (Source: Google Maps)
Woodchurch High School's new ban seeks to weed out "poverty shaming" (Source: Google Maps)

Ever since the ban was announced in the school, parents of students have taken to their social media profiles to speak about it and the majority of them are in full support. One woman commended the school and suggested that high-end fashion was definitely the cause of "bullying" in schools. She said: "It's been the cause of bullying for so long poor kids and those that do have then can still wear out of school. It's a win, win."

Another parent agreed with the ban and said: "Wow a school actually acting on bullying." A third parent wholeheartedly backed the ban by saying: "Brilliant thing from a high school. Parents should not feel pressurized into buying expensive stuff so their child 'fits in'." One woman, however, thought that the new jacket ban was strange and said: "I think it's a joke some kids only have them coats."