Donald Trump asks 'What was Nike thinking?', gets torched on social media

Several Twitter users destroyed their Nike merchandise earlier this week in protest after the sports brand included Colin Kaepernick in its new Just Do It campaign


                            Donald Trump asks 'What was Nike thinking?', gets torched on social media

President Donald Trump came under heavy fire on social media after he voiced a question about the popular sports brand Nike on Friday morning: "What was Nike thinking?" The question appeared to refer to Nike's decision to use ace football quarterback, Colin Kaepernick, in its latest 'Just Do It' advertisement campaign.

Several Twitter users destroyed their Nike merchandise earlier this week in protest, after the sports brand included the quarterback in its new campaign noting him as one of the most inspirational athletes of this generation. Kaepernick was the first National Football League (NFL) player to take a knee during the National Anthem as a protest against racism and police brutality.

Colin Kaepernick in Nike's Just do it campaign
Colin Kaepernick in Nike's Just do it campaign

Kaepernick began his protest two years ago when he was with the San Francisco 49ers and stirred a national controversy. He had done so in an effort to protest rampant police brutality in the country. Other players took his cue and joined the protest in the 2016 season, continuing to gain support till now. Kaepernick's movement drew heavy criticism from President Donald Trump, who even called on owners of NFL teams to fire players who were participating in the protest.

Trump made it clear during a 'Fox & Friends' interview recorded on Thursday at the Trump political rally in Montana that he did not like "what Nike did".

Trump reportedly said: "I don’t think it’s appropriate what they did. I honor the flag. I honor our national anthem, and most of the people in this country feel the same way."

Meanwhile, multiple Twitter users took the opportunity to torch Trump and answered why Nike had recruited Kaepernick for their campaign: