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Hayley Hasselhoff shows off her famous curves as she shatters beauty standards at Miami Swim Week

Plus size model Hayley Hasselhoff recently took the Miami Swim Week by a storm as she flaunted her curves in Cupshe beachwear
UPDATED JUL 19, 2022
Hayley Hasselhoff walks the runway for Cupshe Fashion Show during Miami Swim Week on July 17 (Getty Images for Cupshe)
Hayley Hasselhoff walks the runway for Cupshe Fashion Show during Miami Swim Week on July 17 (Getty Images for Cupshe)

Hayley Hasselhoff, 29, an American plus-size model, made a statement appearance at the Miami Swim Week, wearing Cupshe Beachwear for the Cupshe x Tabria Majors show. The daughter of actors David Hasselhoff and Pamela Bach, Hayley has been a vocal activist for inclusivity and body positivity.

Just last year in April, the 'Huge' icon became the first plus-size model to star on the cover of the German edition of Playboy. This Sunday, Hayley shattered all conventional 'beauty' standards to walk the ramp in stylish swimwear pieces. The brand is known for its inclusivity in sizes, models, and products, and this was its first collaboration with Tabria Majors and Jojo Fletcher.

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Hayley Hasselhoff wowed in a neon color block tankini and high-waisted bikini bottoms (Getty Images)
Hayley Hasselhoff wowed in a neon color block tankini and high-waisted bikini bottoms (Getty Images)

The curve model — a term used to talk about all women from size 10 through 14 — has been a constant at fashion shows since she was 14. After walking the ramp for Cupshe, a brand with a loyal Amazon customer base, she sat down to talk with Today Parents. She said, "Showcasing representation not only impacts the people who watch the show, but it also impacts everyone involved in the show. It's a simple yet effective reminder that you are beach body ready right now, right here, every day without question. You are worthy and beautiful just the way you are, and now it's time to celebrate just that."

Hayley Hasselhoff also wore a black mesh one-piece paired with a ruffled maxi cover-up (Getty Images)
Hayley Hasselhoff also wore a black mesh one-piece paired with a ruffled maxi cover-up (Getty Images)

Calling the show full of "inclusivity and diversity", she said that beauty comes in all shapes and sizes. Even as a teenager, the model had been a part of the show 'Huge', which was about a teen weight-loss camp. In her recent appearance, she showcased two outfits on the ramp — a black v-line one-piece with a ruffled coverup and a neon multi-coloured two-piece. She tied her hair in a sleek pony and was glowing in her almost-nude makeup. The brand marketed the latter as an outfit providing "blissful dopamine" across its social media posts.

Apart from modelling, Hasselhoff hosts a podcast — 'Redefine You with Hayley Hasselhoff', that talks about critical issues like vulnerability in the youth and body image. She is also a contributing wellness editor for the famous Marie Claire publication.

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Talking about her feature on Playboy, she said that her parents have been very supportive of her and recognise the importance of her achievements in the body positivity movement as a whole. Taking to Instagram, she said, "If there is one thing I would tell my younger self, it would be that you are worthy just as you are." She also added that the cover would hopefully add to women's confidence and make them love and accept themselves as they authentically are.

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