DRINK UP: Coca-Cola is in 'serious talks' to produce cannabis-infused drinks

Coca-Cola will possibly use cannabidiol in the beverage. CBD is the non-psychoactive ingredient in marijuana, which eases pain without making you high


                            DRINK UP: Coca-Cola is in 'serious talks' to produce cannabis-infused drinks

The Coca-Cola Company is reportedly set to finalize a deal which could see cannabis-infused soft drinks stacked in the supermarkets soon.

Reports state that the soft drinks giant is in "serious" discussions with Canadaian- based cannabis producer, Aurora Cannabis, to develop the beverage with an eye on the flourishing marijuana market in the United States. 

Currently, marijuana is legally sold in multiple states in the US and is said to have multiple health benefits including easing pain, cramping, and inflammation.

David Burr demonstrates removing leaves on marijuana plants to allow more light for growth at Essence Vegas' 54,000-square-foot marijuana cultivation facility on July 6, 2017 in Las Vegas, Nevada. 
David Burr demonstrates removing leaves on marijuana plants to allow more light for growth at Essence Vegas' 54,000-square-foot marijuana cultivation facility on July 6, 2017 in Las Vegas, Nevada. 

Bloomberg reported that Coca-Cola will possibly use cannabidiol, also known as CBD, in their products to develop the soft drinks. CBD is the non-psychoactive ingredient found in marijuana which is believed to ease pain without causing the users to get high or be buzzed.

Sources close to the negotiations between the firms said that Coca-Cola and Aurora are "pretty advanced down the path" of closing a deal. "It's going to be more of a recovery drink," the source told the news outlet.

Cans of Coca Cola are displayed on July 25, 2018 in San Rafael, California. Coca Cola announced plans to raise soda prices in North America due to rising prices of metals following tariffs imposed on Chinese imports by the Trump administration.
Cans of Coca Cola are displayed on July 25, 2018 in San Rafael, California. Coca Cola announced plans to raise soda prices in North America due to rising prices of metals following tariffs imposed on Chinese imports by the Trump administration.

Coca-Cola would be the first major soft drink company to foray into the marijuana market if it seals a contract with Aurora, according to reports

While Canada is set to legalize the use of recreational marijuana in the country next month, CBD oil is already sold in the United Kingdom (UK) and is very popular among the people who seek a natural alternative to aid sleep and alleviate mental health conditions like anxiety and depression.

Cannabis is displayed at Essence Vegas Cannabis Dispensary before the midnight start of recreational marijuana sales on June 30, 2017 in Las Vegas, Nevada. 
Cannabis is displayed at Essence Vegas Cannabis Dispensary before the midnight start of recreational marijuana sales on June 30, 2017 in Las Vegas, Nevada. 

The Medicines and Healthcare products Regulatory Agency in 2016 had stated that CBD can only be sold as a food supplement and that items containing CBS will have to be licensed if they were being advertised to be used for medical purposes, reports state.

Coca-Cola spokesperson Kent Landers, said, "Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly, no decisions have been made at this time."

While a spokesperson for Aurora said, "Aurora has expressed specific interest in the infused beverage space, and we intend to enter that market," Bloomberg reported.

Shortly after the news of Coca-Cola's interest in the marijuana was reported, Aurora Cannabis' shares surged, jumping 23 percent on Monday in New York to $8. Reports state that other stocks in the cannabis industry also noticed a boost.