Barack and Michelle Obama sign Spotify deal to produce podcasts exclusively for the music streaming platform

The Obamas launched Higher Ground in 2018 with an initial partnership with Netflix. The idea was to raise new, diverse voices in the entertainment industry. The Spotify partnership seeks to expand the conversation.


                            Barack and Michelle Obama sign Spotify deal to produce podcasts exclusively for the music streaming platform

LOS ANGELES:  Barack and Michelle Obama’s production company is teaming up with Spotify to produce exclusive podcasts for the platform.

Under the Higher Ground partnership announced Thursday, the former president and first lady will develop and lend their voices to select podcasts on Spotify, which recently surpassed 100 million Premium subscribers and has more than 217 million monthly active users.

The Obamas launched Higher Ground in 2018 with an initial partnership with Netflix. The idea was to raise new, diverse voices in the entertainment industry. The Spotify partnership seeks to expand the conversation.

In a statement, the former president says podcasts offer an opportunity to “foster productive dialogue, make people smile and make people think.”

“We’ve always believed in the value of entertaining, thought-provoking conversation,” Obama said. “It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”  

“We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world,” Michelle said. “Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds—and their hearts.”