The Cloverfield Paradox, the latest movie exclusive to land on streaming site Netflix, made a surprise appearance February 4. A commercial -- estimated to have cost $5M -- screened during the Super Bowl announced that the movie would be available to stream right after US TV's most-watched event of the year.
According to Nielsen, nearly 800,000 subscribers logged in that same day to watch the third film in the series, produced by J.J. Abrams. Some 2.8 million US viewers watched the movie in the first three days of release, rising to five million after seven days on the platform.
Note that Nelson's figures only include viewers in the US using Netflix via their TV, therefore excluding those watching via mobile devices or computers. Still, The Cloverfield Paradox can hardly be described as a hit. Back in December, Bright -- another Netflix original movie, starring Will Smith -- notched up 11 million US viewers during its first three days on the platform.
In fact, The Cloverfield Paradox, produced by J.J. Abrams, was widely panned by critics, as well as the press and moviegoers, particularly for its botched screenplay and underwhelming performances. Although Bright didn't go down especially well with critics either, the film still managed to appeal to Netflix subscribers.
Nielsen also revealed initial audience data for Netflix's new series Altered Carbon, released February 2 on the platform. Some 3.7 million US viewers reportedly watched episode one during its first three days of release, rising to 5.9 million viewers over seven days, with just over a million watching all of season one's 10 episodes. In comparison, the Stranger Things season two premiere averaged 15.8 million viewers October 27-29.