Could what started off as counter-programming to the Olympics end up as an annual event? That’s what executives at CBS must be asking themselves in the wake of the solid ratings posted by Celebrity Big Brother over the past two weeks.
And now, it looks like CBB might just get a second season. Julie Chen, who hosts the popular reality show, said in a new interview that the CBS reality series, which kicked off its first US season earlier this month, may become an annual event.
“I wouldn’t rule it out! Who knows? It’s definitely possible,” the TV host, 48, told Entertainment Weekly. “With these ratings, it did what we hoped as opposed to running repeats of the current slate of shows. It all depends how well all the shows on the air are doing.”
The number of episodes that air in a week during the show's condensed schedule, which can be anywhere from three to five, could cause some issues, however. This season has been able to air opposite of NBC's 2018 Winter Olympics coverage, but it obviously won't be in the same situation next year.
“B.B. takes up a lot of real estate on the primetime schedule,” Chen noted. “We are used to having at least three nights to air in a week. CBS is known for having a strong schedule of shows year-round so it’s hard to say right now what will happen next winter.”
But the first season of the celebrity reality TV show has already proven to be a major success for CBS. Deadline had previously reported that the February 7 premiere of the reality show was the most popular show that night, with 7.25 million people tuning in to see contestants like Omarosa Manigault, Mark McGrath and Ross Mathews compete for dominance.
Chen also opened up about some of the contestants' gameplay during the first season during her interview, including Metta World Peace, who quit the game on Monday after griping about being homesick the entire season.
"I don’t think Metta’s head was ever really in the game," she said. "He slept a lot and didn’t approach anyone ever with a plan. He was happy to go along with a plan if asked and if he liked you. But other than that, I think with him missing his family and it not being a type of competition he is used to playing and defeating his opponents, he didn’t know what to do with himself. This is not his type of game. That being said, he was fun to get to know through the eyes of our camera and I am now a fan."
Celebrity Big Brother is currently averaging 5.1 million viewers for CBS, making it the second highest rated show behind the 2018 Winter Olympics.
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