Consumers slammed Amazon after the e-commerce giant was found hosting a third party vendor selling products, including clothing, with racist slogans on them.
"Slavery Gets S**t Done" was the message imprinted onto the shirts that were available for men, women and children.
The company released a statement on January 24, saying the products were immediately taken down and the brand – Styleart – was banned from the site.
A spokesperson for Amazon said in the statement: "All Marketplace sellers must follow our selling guidelines and those who don't will be subject to action including potential removal of their account. The products in question are no longer available."
The vendor was selling adult and baby clothing, mugs, baby bibs and tote bags with the racist phrase on them. To make matters worse, the quote on the products were accompanied by an image of the pyramids, apparently as a symbol of what "slavery has got done." Most of the products were modeled by young children, most of them white.
The products didn't go down well with many customers, with many threatening the e-commerce giant with cancelling their subscriptions to the site.
One outraged consumer tweeted on January 22: "What in the hell is this? Slavery gets s*** done?? Guess I'm cancelling my Amazon Prime subscription now. Damn it all to hell!!"
Another wrote: "If one thing is going to banjax @amazon it's their lack of curation; it's a huge free-for-all. At the best the Fire stick has one bazillion pony punter apps, and at worst they sell t-shirts like this. Eurgh."
Amazon came in for equal condemnation from charities and anti-slavery organizations, who all slammed the racist designs.
Jakub Sobik of Anti-Slavery International told Reuters: "If it's meant to be funny, it fails miserably."
Chief Executive of the International Justice Mission UK, David Westlake, said that the items were especially racist because a lot of young children probably had to make them in a third world country under extremely severe conditions.
"Children the same age as those modeling the T-shirts will be forced to work long hours for no pay in desperate conditions where starvation, beatings and sleep deprevation are common," he said.
The website's policy says that "products that promote or glorify hatred, violence, racial, sexual or religious intolerance or promote organizations with such views," are prohibited.
So the question is, how did these slip through the cracks?
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