In an effort to promote equality for women in music, Spotify and Smirnoff have teamed up for International Women's Day with a new "Equalizing Music" global campaign, reports The Independent.
According to a statement by Spotify, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017, and the streaming service wants to change that. The "Smirnoff Equalizer", which was created in partnership with Smirnoff Vodka, "celebrates the achievements of women everywhere leading up to International Women’s Day," reports Multivu.
Like Spotify's percentage breakdowns of artists, songs and albums played, the equalizer reveals the percentage of music you listen to in terms of gender - female versus male. For people who listen to more male artists than female, Spotify will create a more gender-balanced playlist. Maybe this would have come in handy for former Talking Heads frontman David Byrne, who recently made a public apology for the dirth of female collaborators on his upcoming album, 'American Utopia'.
“We developed the Smirnoff Equalizer in partnership with Spotify because we believe that when we get to discover talented women artists and their phenomenal music, we’ll all have a better listening experience,” said Smirnoff's Global Senior Brand Manager Neil Shah.
“The Smirnoff Equalizer not only drives awareness but also allows Spotify users to take direct action by increasing the number of tracks from women artists in their playlists,” Shah added.
Spotify's statement said that only two female artists were featured in the top 10 songs and no women were found in the top 10 internationally streamed records as is evident from Spotify's 2017 Year in Music statistics.
Ed Sheeran, Luis Fonsi and Daddy Yankee, The Chainsmokers and DJ Khaled took the top five spots for most globally streamed songs, while Sheeran, Drake, Kendrick Lamar, The Weeknd and Post Malone were in the top five most streamed albums worldwide. Spotify's latest tool is definitely a unique step in the right direction when it comes to music. The equalizer is a pretty cool concept in terms of maintaining gender equality while expanding one's musical tastes.
Last month, Spotify officially filed to go public. The streaming service revealed its plans in a filing with the Securities and Exchange Commission. The company intends to trade in the New York Stock Exchange under the name ‘SPOT’. The Financial Times remarked that Spotify’s foray into the market “could be one of the biggest tech debuts this year”.
In the filing, Spotify declared that it had contributed hugely to reversing the downward financial trajectory of the music industry, while also arguing that music streaming would continue to be big business for the industry.
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